Busuu today announced the launch of a new language learning platform Busuu PRO for schools, universities and companies. This platform allows organisations to get access to Busuu’s award winning premium language courses and measure students’ progress over time. Instructors are able to create classrooms, invite students, access the full Busuu curriculum and follow their progress within an interactive dashboard.
McGraw-Hill Education, a learning science company, has exclusive global distribution rights to market Busuu PRO to its existing and new academic and enterprise B2B customers.
One of the biggest challenges in traditional language learning is to keep students motivated and to provide practice opportunities with real native speakers. This is especially true for emerging markets where native English instructors are scarce. Buzau PRO solves this problem by giving students access to highly engaging language courses in 12 different languages and provides students with the opportunity to practice their language skills with over 60 million native speakers from the global Busuu community.
The new Busuu PRO platform enables organisations to either enhance existing offline classes with Busuu’s web/mobile courses or to create a completely new and scalable language learning solution for an unlimited number of users with just a few clicks. With Busuu PRO, students and employees can practice on their own time and on the go even when traveling by using the app in offline mode. Features like the vocabulary trainer, enhanced grammar units and instruction in the four skills (reading, writing, listening and speaking) help students become fluent faster.
“We are excited to be able to offer Busuu’s new platform to McGraw-Hill Education’s customers,” said Mark Dorman, president of McGraw-Hill Education’s International & Professional Group. “The new tools available in Busuu PRO make the platform even more powerful for organisations that provide language learning courses.”
“We are excited to bring our popular language learning platform already used by 60 million users around the world to institutional clients,” added Bernhard Niesner, CEO of Busuu. “The excellent reputation of McGraw-Hill Education in the institutional world will help to accelerate our global distribution into this new channel.”
Founded in 2008, Busuu has over 60 million users and has been adding as many as 100,000 users each day. The product has a strong market presence in Brazil, Russia, China, Turkey, Germany and the U.S. The company offers free and paid audio-visual language courses for 12 languages and includes direct interaction with native speakers around the world.