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The best books for start-up tech companies

July 12, 2018

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Starting a company within the tech industry, you'll already know how fast the sector moves and changes. After all, speed and change are key factors for the best technology. If you're going to do well, you need to keep yourself informed of all the latest trends and changes, as well as maintaining an efficient work environment.

Take a look at our list of the best books to help you along the way.


Networking Like a Pro (Author: Ivan R. Misner)


Geared towards entrepreneurs and new starts to the sector, this book is top pick. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.

out is vital for new tech businesses looking to grow. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Pro offers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.


Conscious Capitalism (Author: John Mackey and Raj Sisodia)


This next book makes the radical argument that capitalism can benefit the world.

Whether you're new to the tech sector or new to business, knowing how to treat the people who encounter your business, from your employee to your investors, is vital. Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today).

Your business' success hinges on how you sustain a positive workplace to nurture creativity.  


The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future (Author: Kevin Kelly)


From the former editor of Wired magazine comes this book about how many tech trends will impact our lives over the next 30 years. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.

From artificial intelligence in manufacturing, to home-used virtual reality, the author explores the long-term effects technology may have on how we work, buy, and live. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.


How Google Works (Author: Eric Schmidt and Jonathan Rosenberg)

Google is one of the most innovative and successful companies in the world. But how did it all start and how has the firm stayed at the top of the game for so long?

Written by Google executives, this book gives a valuable insight into workplace culture, decision-making, and corporate strategy. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.


The Lean Start-Up (Author: Eric Ries)

Pick up The Lean Start-Up if you're a new start-up yourself! This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls.

If you want to keep your company innovative as it grows, this book is essential.


Bold: How to Go Big, Create Wealth and Impact the World (Author: Peter Diamandis and Steven Kotler)

Clear but informative, this guide by Diamandis and Kotler is a three-part work that is perfectly tailored for new businesses. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.

The next part offers trade secrets and tips from the pinnacle of business people, like Richard Branson, before coming to the most crucial part of the book. Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer. 


Your One Word (Author: Evan Carmichael)

At 19 years old, Evan Carmichael had already created and sold his own biotech company. If you want tips on how to emulate his success, make this title the next on your reading list.

This work focuses on the importance of a clear business goal in order to progress. If you need a boost of confidence and an injection of motivation to start making your tech-business dreams come true, immerse yourself in the powerful words of Carmichael.


The Upstarts (Author: Brad Stone)

For those looking for real-life scenarios and advice, The Upstarts is for you. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.

This enticing read will encourage you to look at ways you can change standards, just like the companies detailed in this work. What can your business do to change the world?


The Industries of the Future (Author: Alec Ross)

If you want to learn how to spot opportunities to get ahead in your industry, Alex Ross' work is a must-read. A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.

Ross has a unique and perceptive viewpoint to offer readers, owing to his time as the senior advisor to former Secretary of State, Hilary Clinton. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.  


Get your business running right from the start with these top reads in 2018.


This article was researched and created by Where The Trade Buys, a UK-based manufacturer of quality roller banners.

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