Sandler Systems Inc.’s training and coaching
Sandler Systems Inc’s training and coaching
One of the key differentiators between Sandler and other training is their focus on the whole client through
Sandler’s 270 training
In addition to this, Sandler also offers a wide variety of online tools and technology to reinforce the training experience 24/7 and increase our customers’ ROI. SandlerOnline provides on-demand resources for sales teams and business leaders through interactive courses, quizzes and a library of content and multi-media resources. The system currently houses over 16,000 clients, serving 30+ countries in 21 languages. Going into detail about the firm’s overall mission, Zelda begins by reciting a part of Sandler’s mission statement.
“Success guides Sandler in everything we do, from developing effective training programs for Fortune 500
“It is our mission, our promise and our brand, whether its measured in increased revenue, billings growth, expansion or advancement. It’s the goal of our clients—current and future, global and local—on the street and in the boardroom.
“Success is what we create when we turn declining market share, customer attrition, high turnover and the lack of a common sales process into increased revenue, higher profits, expansion and advancement.
“Lastly, success is why we get up in the morning. It’s what led David Sandler to start this firm 50 years ago. It’s what propelled us to become the largest sales, corporate and management training company in the world today.”
Speaking of success, Zelda informs us of the key differentiators between Sandler and competitors within their respected industry, pointing to the qualities which
“Here at Sandler, there are two primary differentiators between us and other training firms. The first is our focus on the whole client through
“The second is the use of reinforcement training, which Sandler invented long before anyone else used the term. At Sandler, we know that short-term training events generally get short-term results. Permanent, lasting change takes time and repetition to achieve. Most of our training is
It is no secret that behind every successful company is a dedicated team of individuals who work tirelessly to ensure that they achieve their overall goal. When discussing the internal culture at Sandler, Zelda is keen to highlight how each member of the team is well-equipped to provide the best possible service to their clients.
“Sandler’s internal culture is a legacy from being founded by a
“Sandler trainers are first and foremost
“We require that all new Sandler trainers attend an eight-day intensive boot camp style Initial
“New hires for Sandler world headquarters attend onboarding sessions, are encouraged to attend sales and management training offerings in local training
Bringing the interview to a close, Zelda reflects on the current state of the industry Sandler operates within, as well as noting on the developments that she foresees and how the firm will adapt around these.
“At present, we are a global organization with offices in 30+ countries, so we don’t experience a lot of regionalized issues. Our challenges tend to revolve around technology, and how to best leverage it for the best ROI. It can be a black hole into which you pour money, as it’s always in flux. It’s a constant balancing act to keep our tools and platforms fresh and
“As for the future, the ever-widening diversity of demographics in age and culture who have expectations of personalized content delivery and the constant evolution of technology will continue to
“We are already dealing with the former with digitizing all our training materials into many different modalities, and providing tools which provide clients with personalized, actionable plans.”
Looking ahead to what the future holds for the firm, Zelda signs off by revealing the exciting plans which lie in the pipeline for the firm, especially following their recent success in Corporate Vision’s 2018 Corporate Excellence Awards where they were righteously awarded the accolade 2018’s Global Leader for Sales & Management Training.
“Currently, we train more than 31,000 clients annually. Moving
Company: Sandler Systems Inc.
Address: 300 Red Brook Blvd. Suite 400, Owings Mills, MD 21117 USA