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Tappable: Discovering, Developing & Delivering

March 7, 2019

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Tappable is an award-winning UK based mobile app development agency, with a personal, honest and user-centric approach to product development. Following their success in CV’s 2019 Creative Awards, we profiled the firm and spoke to Founder, Sam Furr who provided us with an insight into the unique services the team deliver to their clients on a daily basis.


Established 2012, Tappable provides an end to end full digital service to deliver mobile apps for established business (Corporates/SME's), start-ups and the gaming sector.

End to end means that the team get involved in product strategy, business objectives, investment pitches, ROI analysis, monetisation strategies, features lists, MVP briefs, full technical specifications, branding design, UX, UI, native IOS and Android coding, testing, launch on the App stores and even have an excellent marketing partner.

All of this is done by using their very own dedicated team, which is largely based in the UK as well as a small satellite office in Greece. In addition to this, the team at Tappable do not offshore any of their work or use contractors, this is so that they can ensure that the highest quality of execution is delivered to their clients.

Over the years, the team at Tappable have worked in a very wide range of industry sectors including Retail, Healthcare, Medical, Manufacturing, Utilities, Aviation, FinTech and Gaming, to name just a few.

Tappable are passionate about design and never compromise on quality. The firm specialises in a unique and value added service, build true partnerships and work with you all the way through from concept, build, launch and post launch. Sam begins by going into further detail about the innerworkings of the firm as well as the clients the team serves, and how they ensure they deliver an outstanding service which always surpasses their expectations.

“For over eight years, we have been building apps within an industry which has only been around for 10 years and is only just now starting to mature. We have years of experience which we have accumulated from building a huge variety of products.

“Until recently, we have relied solely on word of mouth and recommendations from our very satisfied partners. Since our inception, we have created long standing relationships which can be seen through our positive testimonials from both previous and current partners.

“Speaking of clients, we happily serve anybody who has a good idea for a mobile app strategy/product in any sector. These can be internal applications (driving efficiencies/cost saving etc) to selling products or services direct to consumers (retail) or B2B propositions. We have also gained a great reputation in the highly competitive gaming sector having launched many games for clients”

Working behind the scenes to ensure that deadlines are met, and goals are achieved is the dedicated, passionate team of talented individuals who form the backbone of Tappable. When discussing the internal culture, Sam is delighted to highlight the significant role the team play in the overall success of the award-winning firm.

“Without our very loyal and dedicated staff, we would have no business. We have long tenures because of our culture and style which is critical to our overall success. In addition to this, we have an embracing, empowering and job-enrichment culture which means we work hard, work smart, but also like to have fun at work!”

When reflecting on the industry at present, Sam takes a moment to touch on how there are unfortunately many companies which falsely advertise the services they provide and their capabilities, as Sam explains.

“One of the biggest challenges which we have been facing for a long time is the App Development space is saturated with numerous so called ‘specialist’ App development companies. Which sadly most are not.

“As a result, many clients are swayed by the promises provided and the cheaper initial quotes, but then receive an experience and service which does not live up to the expectations initially offered. Which means projects fail and sadly we are often asked to help, however, it is always too late unfortunately.”

With their wealth of experience, Tappable have created a simple guide on the steps to help choose the right and credible App development agency. Some of those considerations include:

·         Choosing frameworks with careful consideration

·         Setting your expectation of costs appropriately

·         Getting to know the team

·         Visit their studio/dev house

·         Check code ownership

·         Call up past clients and get references

Looking ahead, the future looks bright for Tappable as Sam signs off by revealing the exciting plans which lie in the pipeline for the firm, especially following their recent success in CV’s 2019 Creative Awards where they were righteously awarded the accolade Most Innovative Mobile App Development Agency - United Kingdom.

“Moving forward, our plan for this year is to raise our profile with more of the target audiences we wish to work with. We love the start up space as it keeps us challenged, fresh and current with the technology landscape but we want to work with more established businesses in more sectors (SME's and Corporates). We have recently won some amazing projects with some great brands and would love to share more, but its early days and we have to respect current NDA’s but watch this space!”

“Ultimately, we have to continue to evolve and innovate as a company to stand out, ensuring that we keep going above and beyond, adding more value to our partners. Hence why we are extremely proud that we have been recognised for that very thing by winning this innovation award.”


Contact Details 

Contact: Sam Furr

Company: Tappable

Website: www.tappable.co.uk

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