4 conferences that altered the world throughout history

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4 conferences that altered the world throughout history

Spoken word has the strength to challenge, inform, and share, and these values have been at the heart of conferences throughout time. While many of us might be unfamiliar with more niche, business-related events, some of the biggest moments of the world’s history happened at conferences, demonstrating how words have the power to inflict change and inspire listeners. Join leading conference venue Milton Keynes, Wyboston Lakes and take a look at this collection of some of the most prolific conference moments across time.


1.      The Yalta Conference — February 1945

The Yalta Conference was attended by UK Prime Minister Winston Churchill, Premier of the USSR Joseph Stalin, and the American President Franklin Roosevelt, held in the final year of the second world war when an allied victor over Adolf Hitler’s Nazi Germany seemed likely. The conference venue was Livadia Palace in Crimea, an impressive setting which reflected the gravity of the discussions. The decisions made at the conference set a precedent for decades to follow, with some historians attributing it as a root cause of the Cold War tensions, while it also marked the creation of the United Nations (UN) and the establishment of democratic elections in the countries which had been held under Nazi control. The ‘big three’ made plans for the division of Berlin and the reconstruction of Germany as a whole. Assertions of power were made by the allied forces, and financial reparations were decided upon during the conference to cover the rebuilding costs following the intensity of the war.


2.      The Earth Summit — June 1992

More than 100 heads of state met in Rio de Janeiro, Brazil, to create a sense of co-operation on the follow up to the aftermath of the Cold War. Environmental issues and sustainability was a key focus at the conference, and it is often regarded as one of the first open points of discussion of climate deterioration and the risks associated with finite fuel resources. One of the most notable achievements of the discussions which spanned across 11 days was the agreement of the Climate Change Convention, which was intended to help reduce greenhouse gas emissions into the atmosphere. This went on to lead to the Kyoto Protocol and the Paris Agreement, in order to support the aims of the conference. The consequent Rio Declaration on Environment and Development report was produced, which included 27 principles that member countries were to follow to adhere to sustainability goals. One example was that companies who create pollution should pay for the damage that they were inflicting onto the environment.


3.      World Conference on Human Rights, June 1993

In 1993, the first conference was held that focused on human rights since the end of the Cold War. The basic aim of the conference was to agree on set principles in relation to general human rights, yet certain countries handling of the matter was exempt from discussion due to prior arrangements which forbade their inclusion. While the conference used abstract examples, it provided reference to a range of genuine examples of contemporary human rights cases.

As a result, the Vienna Declaration and Programme of Action which outlined a declaration on human rights which lead up to the creation of the position of United Nations High Commissioner for Human Rights. The contents specified human rights as a universal standard and included topics like poverty, asylum rights, statements against racism, protection for oppressed groups, and the development of economic terms.  It also covered things like providing rights of education for children, basic nutrition, and clean water. The conference achievements marked the origins of the modern implementation of international human rights.


4.      President Donald Trump’s UN Conference — 2018

The current American President isn’t one to avoid controversy, regularly taking to Twitter to voice his opinions on pressing world issues — and he certainly doesn’t hold back either. However, at the UN general assembly in 2018, he faced his critics face on in the dreaded conference moment that nobody ever wants to have to endure. Trump’s typical appearances are controlled and infrequent, and on this occasion, he was also half an hour late for his slot. The contents of his speech were scattered with rejections of globalism, a value which is inherent to the UN’s core. Trump has been known to tear up convention, and instead of sharing in the UN’s signing of treaties he declared how many he had rejected in front of his fellow world leaders. Chuckles from the crowd are exactly what conferees hope to avoid, but they marked one of the most prolific moments in the history of the UN conference setting — the mocking of an American president.

As we’ve learnt, conferences certainly have the power to change the world and there is a lot of value in sharing and challenging ideas.

Digital Data Defenders

As digital technologies become increasingly integrated into businesses, there is an increasing need for advanced and efficient data protection solutions. Atempo is a leading independent European-based software vendor providing solutions to protect, store, move, and recover all mission-critical data. With influential CEO Luc d’Urso at the helm, discover how Atempo helps secure the future of digital business.

Founded in 1992 and headquartered just south of Paris, Atempo’s flagship data protection technology addresses the needs of very large data storage. The firm specializes in using a highly efficient backup approaches. In addition to their large storage backup, archiving and disaster recovery solutions, the same technology also delivers fast and reliable file migration and synchronization between different storage platforms.

The firm’s flagship data protection technology, Miria, addresses the needs of very large storages with millions of files and petabyte-scale unstructured data volumes using a highly efficient backup approach. Over the next
decade, the greatest challenge to the economy will be moving, protecting and exploiting these very large data sets.

Atempo also commercialize other solutions such as Lina, a continuous data protection solution for workstations, file servers and laptops. Backstone is a range of all-inone backup appliances, particularly suited for remote-site environments. Tina is a powerful and renowned backup and data preservation solution for virtual and physical servers and applications.

Keen to maintain a critical eye on trends, Atempo understand that sometimes those trends prove to be fleeting despite the hype and promise. Instead, they choose to seek out real and concrete benefits of technological revolutions that clients can benefit from. For example, the company understands the limits of a completely cloud-based digital architecture in terms of availability, security, business continuity, and budgetary control. However, their solutions are particularly well-suited to hybrid cloud environments, encompassing the best technology can offer.

By providing innovative solutions in data protection, Atempo has progressively won new accounts from clients across the world in a wide variety of sectors and industries. Faced with a colossal wave of data, the company seeks to offer solutions for those working in banking and finance, aviation, media and entertainment, medical research, and life sciences.

As a software vendor, building trust between their staff and their clients is key to Atempo’s continued success. All their engineers have a background of sound knowledge in backup and storage technologies and most have been with the company for more than ten years. Contrary to many of their competitors, the firm develops its own solutions completely in-house, not outsourcing their R&D to India, China or Eastern Europe. When it comes to protecting clients’ mission-critical data, Atempo controls 100% of their own code and data.

Another department that is completely in-house is the customer support team. Building trust and loyalty is a primary goal for Atempo, and through their availability, responsiveness, and provision of relevant information, they constantly achieve this. Customer satisfaction is measured weekly, and rates are kept above 94%, with yearly staff turnover at less than 5%. The importance of this cannot be overstated, as it means that the customer care team is a united and supportive group that has worked together to have a better understanding of clients, their needs, IT architectures, and technical constraints.

Spearheading this firm’s vital work in data protection is CEO Luc d’Urso. Attracting talented people to go and work at Atempo, Luc gives employees the means to express and develop their skills. As CEO, Luc provides a stimulating work environment, clear courses of action from a strategic point of view, and effective tools to achieve set goals for all employees.

He also encourages and engages with the most advanced hardware vendors, co-operating closely with his own team to offer the highest standards of performance which can only be achieved through extensive integration. It will come as no surprise to learn that Luc is a firm believer in the power and vitality of IT ecosystems moving forward.

Luc often acts as the guardian for Atempo’s strategic activities, ensuring that the company offerings turn into real, tangible and durable benefits for not just the clients, but the partners and staff also. He is aware that where others may well get more work done during the day, no-one smiles or laughs more than he does.

Cultivating an atmosphere that allows employees to thrive, Luc sets the pace whilst ensuring that every member of staff is on board with any decisions made. A humble listener and attentive observer, Luc’s work is vital in ensuring that the company has become an internationally trusted partner on cybersecurity and data protection.

Focusing ahead to 2020 and beyond, global data volumes are estimated to rise from 33 zettabytes today to 175 zettabytes in 2025. That’s a 61% year-on-year increase and just storing this amount of data will be an industrial challenge. However, it is a challenge that Atempo is already meeting full on. Extracting value from unstructured data, machine learning and AI will be at the heart of many business drivers. Ensuring big data is available for analysis and value extraction will be crucial for many enterprises.

Handling data in the petabyte (one million gigabytes), exabyte (one billion gigabytes), and zettabyte (one trillion gigabytes) era will require innovative hardware technology from silicon chips to network layers and storage devices. Data handling software will enable Atempo to protect, move, synchronize, and copy billions of files locally and remotely. The cloud cannot handle Big Data storage requirements alone, and there will necessarily be a hybrid element to future storage needs.

This is the reasons why Atempo has recently opened an advanced Artificial Intelligence Innovation and Research Center in Orleans, France. The research lab, Nextino, will concentrate on analytical support, machine learning, deep machine learning and AI for data management, protection and migration solutions for large and very large data volumes.

Ultimately, the continued success of Atempo and CEO Luc d’Urso is down to their fundamental understanding of the necessity for data protection and cybersecurity. Digital data is undoubtedly the most valuable asset of the twenty-first century economy, and this firm is at the forefront of developing innovative solutions to help protect it.

Contact: Luc d’Urso, CEO
Website: www.atempo.com
Address: 23, avenue Carnot – 91300 Massy – France
Telephone: +33 1 6486 8300

How to ace student life

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Moving away for university is a difficult time. Potentially for the first time, you won’t have your family nearby to help you out. Sure, we all want to be independent, but it can be overwhelming when it’s handed to you all at once. In fact, the chances are, the first few weeks of your independent living will be fuelled by the three ‘p’s: pizza, pasta, and Pot Noodles.

With Freshers’ Week events all evening and sleeping through the day, it can be easy to forget why you moved away in the first place: an education!

Balancing this and your new home life can be tough. Take a look at Ford Servicing supplier Looker’s student survival guide to find out how to ace it!

Keeping on top of your washing

We all tell ourselves no one will notice if we wear the same shirt three days in a row. We all know this is a complete lie and everyone notices. It’s rubbish, no one likes doing the washing but the longer you leave it, the worse it gets. Every time you take something from your drawer, adjust your habits so once you get changed, you put the dirty clothes into the wash basket. Red and white aren’t an advisable combination, unless you’re using colour catchers. Likewise, if you don’t know how to use the washing machine, guessing can be a rash decision. If the instruction manual isn’t close by, call upon your good old friend, Google.

Mastering the kitchen  

As much as we love them, pizza, pasta, and Pot Noodles aren’t exactly brain food. Cooking on a meal by meal basis can often prove expensive and similarly wasteful. Meal planning is essential if you are to save both time and money. A packet of mince, a tin of chopped tomatoes, a few different vegetables and some spaghetti can be bought for £3, providing enough food for four meals. Freezing food is something you probably never did before, but at university it becomes an absolute lifesaver. Did you know you can freeze milk to prevent it from going off?

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Keeping fit

Nearly every university has some sort of gym. It may seem like a lot of money, especially when you’re scraping pennies together to buy a pint, however it’s a worthwhile investment. Studies have shown that most students put on somewhere between one and two stone in the first year of university. The weight gain usually has been found to have links to drinking, stress, and an unhealthy diet. Alongside indoor gym facilities, university sports teams offer a great way of maintaining a level of fitness. The wide range of clubs means you’re almost guaranteed to find something you like. It’s not just football, hockey and rugby anymore!

Travel

Chances are, the university campus won’t be on your doorstep. Most inner-city campuses tend to be okay in this regard, however if you’re living or studying on the outskirts, taking a car with you might be the more economical option. The Renault Clio has established itself as a fan favourite amongst the student population, thanks to its low insurance costs and its positive relationship with parking.

Wandering out of your comfort zone

For most people, enjoying student life means getting involved. Put yourself out there, as Snow Patrol once sang, ‘This is your life, this is your time.’ Sign up for clubs, go along on course nights out and most importantly, try with your flat mates. It can be incredibly scary moving in with new people for the first time, but remember, they are in the exact same boat as you. Obviously if you aren’t enjoying yourself then don’t hide it, and certainly speak to someone. Again, universities provide free counselling for students, but don’t give up until you’ve given it your best shot — nothing ventured, nothing gained.

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Budgeting

Money is on every student’s mind. Perhaps the hardest thing about the whole experience is budgeting. Just like cleaning and washing, no one enjoys doing it, but it is a necessity. The congratulations cards you receive, or the twenty pounds your grandparent stuffed in your back pocket before you left won’t last forever. Find out the different things you can do for free in your city, plan your trips home well in advance and don’t constantly buy takeaways. As much as salted chili chicken or a Texas BBQ pizza may be your favourite hangover cure, think of how many meals you could’ve made for the same price.

Your time will fly by at university. Make the most of it and by following our simple plan you might be able to make things a whole lot easier.

Elements of Web Design That Are Crucial to Ensuring Repeat Traffic

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In the modern-day, several website essentials can assist in growing a start-up business. Over the years, digitalisation has revolutionised a number of different industries. Additionally, for organisations that are looking to find their feet within increasingly competitive markets, having a well-designed online platform can make a huge difference. With this in mind, we’re going to outline some of the most crucial elements of website design that contribute to ensuring repeat traffic.

A Consistent Theme

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While many factors contribute to the creation of a successful website, having a clear theme mustn’t be overlooked. First opinions are hard to change, and, as a result, making a positive impact is vital as consumers will form an impression within seconds of accessing any website. Although simplicity is advised in other markets, 66 per cent of people would prefer a well-designed platform over something nondescript. A consistent theme will determine a website’s aesthetics, and, if chosen correctly, will hold visitor interests.

In recent times, appropriately selected website themes have contributed to the growth of many digital markets, including online casinos. Award-winning platforms such as Mr Green implement various stylistic elements into their live betting and casino opportunities, along with also developing contemporary slot titles that follow specific themes. Starburst, for example, has been created with a space-orientated theme, while Book of Ra delves into the mysterious world of ancient Egypt – not only in its gameplay but also its overall design – in seeking to attract and retain the interests of consumers.

Colour and Font Choice

Even though it may be an overlooked aspect of web design, typography is at the heart of any successful website. While selecting a vast array of different fonts isn’t advisable, there must be enough to ensure that the numerous sections are easily differentiated. Much like when selecting a theme, too much variation can result in webpages lacking purpose. Crucially, the chosen font, like colour, must evoke positive emotions within the visitor to increase the chances of generating repeat traffic.

Additionally, choosing the right colour for any font is also vital. After selecting the theme, ensuring that the text is readable and contrasts any background colours plays a big role in increasingly readability. Moreover, along with being unique to businesses, colours such as blue, green, violet and yellow create a calming environment that is more enjoyable to prospective customers.

User-Friendly Focus

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For those looking to maximise web traffic, having a user-friendly site is essential. According to a recent study, 88 per cent of Americans experience negative feelings including annoyance and disrespect when websites perform poorly. As mentioned above, first impressions count for a lot, and that makes minimal load time pivotal. Components should fully load in approximately five seconds – any longer than that, and users are likely to focus their attentions elsewhere.

Of course, digital platforms should be created with the users in mind, and with people of different abilities now online, navigation needs to be as simple as possible across multiple devices. According to research by Google, 40 per cent of users who struggle to access a mobile website will go to a competitor’s site instead. Ultimately, not only does a user-friendly focus attract new customers, but it also plays a vital role in retaining existing visitors.

Poor Websites Can Drive Users to Competitors

Inadequate designs and complicated layouts can be the difference between success and failure. However, for each of the elements mentioned, ensuring that they are carefully integrated, regularly updated, and suitably structured can be the catalyst to thrive in the digital era.

Back to university – why a computer is a student’s most important possession

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By Bryan Barton, Product Marketing Manager, Micron

It might seem like an exaggeration to say that a computer is a student’s most important possession. After all, most universities, colleges, and even schools offer computer labs, ensuring that students can access course materials and means to complete homework. But most students would say that owning their own computers – and using them daily for notetaking, homework, school projects, and a multitude of personal and entertainment purposes – is essential to success in modern education.

That’s not exaggerating. That’s the reality of student life.

With students depending on their computers more each year, keeping those machines not only running, but operating smoothly, becomes vital. Fortunately, a couple of simple and low-cost hardware upgrades can boost new computer performance or reinvigorate older machines: adding memory (DRAM), or solid state drives (SSDs).

Here’s a few ways students can make their computers faster, more durable, and more reliable, helping them with work and leisure.

The efficient student

Memory processes every command entered into a computer. Having abundant DRAM speeds up everything you do. That includes simple tasks, such as entering text or data into a document or spreadsheet, as well as more demanding functions, such as gaming or streaming music. Getting by without enough memory can slow computer performance to a crawl, adding time, frustration, and even system crashes.

So, how much memory do students need?

Students using computers for only basic functions, like web browsing, typing papers, using social media, etc., can get by on 4GB, though they risk encountering problems in a year or two. Running 8GB to 16GB will suit most users’ purposes and keep systems performing at a high level for the foreseeable future. Gamers and students working toward degrees in creative fields using multimedia or design software might consider going all the way up to 64GB memory, if their system will support it.

The “hard drive ate my homework” student

A ruined drive – and losing the homework, project drafts and media it stores – is devastating. Many students pack laptops virtually everywhere, which means a lot of chances for drops, collisions, spills, and myriad misfortunes.

Students can safeguard themselves against such tragedy by upgrading from hard drives (HDDs) to solid state drives (SSDs). In HDDs, a mechanical arm accesses data from a spinning platter. All those moving parts are susceptible to failure if dropped. On the other hand, SSDs have no moving parts and have been proven to absorb more impact than HDDs without failing, making SSDs an affordable protection against disaster.

The creative student

The modern economy requires a modern workforce. Many of the technology and creativity-driven jobs that companies need to fill – and that often pay well – require mastery of software that needs ample memory and storage. For example, many students studying video editing will use Adobe Premier Pro during their coursework. The program, commonly used in video-related fields, requires 8GB of DRAM, though Adobe recommends at least 16GB for high-definition media and 32GB for 4K media. Simply put, any student learning Premier Pro will have to have enough memory to avoid being constantly mired by slow performance and system reboots.

The same is true for students pursuing degrees in photography, software development, design, architecture, and many other fields. Those students will need hardware solutions to keep their systems up to speed. One fix: installing high-performance gaming DRAM, which is ideal for running memory-intensive programs, playing games or anything else.

The archive student

Not surprisingly, those same programs generate huge files. Students will quickly run out of drive space as they progress in their classes, forcing them to delete older projects to clear space on their drive for their current work. That process gets tiresome, and students might want to use those older files – or even earlier versions of a current project – when preparing portfolios or backtracking to tweak a draft.

Fortunately, storage has become more and more affordable in recent years, and SSDs are a cost-effective way for students to upgrade to 500GB, 1TB or even 2TB of drive space. In addition, SSDs are much faster than HDDs when opening large files and booting up, giving students in tech and creative fields another reason to upgrade.

The work/life balance student

Many students rely on their computers even when they’re relaxing. That likely includes video, music, and game streaming services and websites, as well as the social media platforms students use to stay in touch with family or friends. Those programs do not require huge amounts of memory or storage, but they perform much better with up-to-date browsers and operating systems that work more smoothly with upgraded hardware.

When it comes to entertainment, the biggest advantage offered by increasing DRAM becomes apparent when multitasking. Students using several programs, while streaming and using a multitude of open browser tabs, will experience choppy media if their memory can’t handle the task load. Upgrading to at least 8GB will keep everything running smoothly.

The gamer student

Few students will see more of a performance boost after adding DRAM than gamers. Games are becoming increasingly DRAM hungry, requiring at least 4GB or 8GB and carrying developer recommendations of at least 16GB to maximise graphics and enhance gameplay.

Those games also chew up storage, with several anticipated PC titles expected to require 80GB or more, meaning gamers without drive space will have to delete older games and save files to make room for the new. Upgrading with an SSD will make sure you have enough space for all your games. Also, switching from HDDs to SSDs means gamers will wait through shorter or non-existent load screens each time they boot up the game or access a level or save file.

The price of a power cut for a business

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Power cuts are surprisingly common in the UK, and they can cost a business tremendously. For example, on 21st June 2017, around 63,000 properties were left without power due to a power cut. On the 28th of he same month, Edinburgh Airport suffered delayed flights due to a power outage. The effects of losing power can be very costly to both home and businesses. LPG energy supplier, Flogas UK, have investigated further:


The causes of power cuts

There are a number of different causes of power cuts. Harsh weather conditions are one – in January 2015, one million people across North Eastern Scotland were left without power as a storm struck the power lines. Similarly, in Florida following Hurricane Irma’s path of destruction, 4.4 million homeowners were left without electricity.    

There is also the issue of the growing energy supply gap in the UK. Jenifer Baxter, head of energy and environment at the Institution of Mechanical Engineers said, “Under current [government] policy, it is almost impossible for UK electricity demand to be met by 2025,”.  Alongside proposals to phase out coal-fired power and a lack of investment in national grid infrastructures, power failures and blackouts are expected to become more common. There are also the more uncommon reasons for a blackout such as the squirrel that bit through power cables in Somerset which left 1,000 homes without electricity.

Location can also impact how often you could be left without power. The South of England suffered the most blackouts in the UK in 2015 with 124 incidents. Most of power failures last only a few hours but some can last days or weeks. Regardless of their cause, they are inconvenient and can have detrimental effects on businesses.


The financial impact of a power cut

Power cuts in the UK last for around 50 minutes on average. This may not sound a lot but with a single hour of downtime estimated to cost a small business £800 — it could be very damaging. Understandably, larger organisations see higher losses from a power cut but it is also expected that they can recover quicker too. When Google lost their power in 2013, they experienced losses of £100,000 per minute!

Losses as a result of power cuts can come from many different business aspects. Not having access to electricity can mean that employees cannot communicate with customers and are therefore losing out on potential sales. For an ecommerce company, they do not have access to their website to monitor sales and client requests. There is also the risk of losing unsaved material which can be costly to small businesses.


Protecting your business from power cuts

For the most part, power cuts are unavoidable. However, there are certain steps that small businesses can take to reduce the damage caused from a power cut.

Firstly, consider buying a UPS (uninterruptible power supply). This allows a computer to keep running for a short while when the mains electricity has gone off. Often, a warning sign will come up to alert the user that a power cut has occurred – giving them time to save any unfinished work.

A standalone generator can also prove useful for businesses. This can be used in emergencies for when power runs out as it does not rely on the working of the grid electricity. If you are considering going off-grid with your power supplies, it is worth considering gas cylinders too.

Of course, saving your work as you go can also help for a basic back-up in the event of a power outage. This could be a way to inform customers that your power supply is down, and you won’t be able to answer queries — this maybe on a mobile device.

Social Engineering Attacks: How You Keep Your Organisation Safe

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By AJ Thompson, CCO of Northdoor PLC

So, you’ve got best of breed when it comes to network security and your building’s security has a state-of-the-art access system. However, even though you may have invested in the technology, a social engineering attack could bypass all of these defences within minutes. For example, if a fire safety inspector requests access to your building- you’re legally required to do so in order for them to do their job. They ask a lot of questions, they take electrical readings at various wall outlets and they examine wiring under desks.

The problem is in this case, they’re really security consultants doing a social engineering security assessment and grabbing access cards, installing keystroke loggers, and generally getting away with as much of your business’ private information as possible.

Social engineers and criminals who take advantage of human behaviour to pull off a scam such as this, aren’t worried about a badge system. They will simply walk right in and confidently ask for access. Even the best of breed network systems won’t mean much if your users are tricked into clicking on a malicious link or attachment that they think was sent from a Facebook friend or a colleague. These are some of the methods that criminals and security consultants use every day with great success.

What is social engineering?

Social engineering is essentially the art of gaining access to buildings, systems or data by exploiting human psychology, rather than by breaking in or using technical hacking techniques. For example, instead of trying to find a software vulnerability, a social engineer might call an employee and pose as an IT support person, trying to trick the employee into divulging his password.

How is my company at risk?

Social engineering has proven to be a very successful way criminals to get inside your organisation. Once a social engineer has a trusted employee password, he can simply log in and snoop around for sensitive data. Other scams include tricking employees out of their access cards or codes in order to physically get inside a facility, whether to access data, steal assets, or even to harm people. If social engineers have limited time within the building, they may connect a wireless access point and router to a meeting room network point or under someone’s desk. They can then leave the building and take as much time as they like, snooping on the data that is being transmitted to them outside of the building.

Criminals will often take weeks if not months getting to know an organisation. Preparation might include finding a company phone list or org chart and researching employees on social networking sites like LinkedIn or Facebook. In these days of social sharing, this makes it very easy to profile targets.

Why do people fall for social engineering techniques?

People are fooled every day by these tactics because they haven’t been adequately warned about social engineers. Human behaviour is always the weakest link in any security program. Without the proper education, most employees won’t recognise a social engineer’s tricks because they are often very sophisticated.

Social engineers use a number of psychological tactics on unsuspecting victims. Successful social engineers are confident and in control of the conversation. They simply act like they belong in a facility and their confidence and body posture puts others at ease.

What to look out for

– Social engineers may proactively approach people and draw attention to themselves using humour to create trust.
– Many social engineering scams online take advantage of both human fear and curiosity. Emails or instant messages that are specifically targeted at you are often impossible to resist if you aren’t aware it is simply a social engineer, looking to trap you into clicking on a bad link.
– Successful phishing attacks often warn you that your bank account has been breached and you need to take immediate action, playing to a person’s concerns about money being taken or a negative impact on their credit score.

How to educate employees to prevent social engineering scams?

Awareness is the number one defensive measure against social engineers and criminals. Employees need to be aware that social engineering exists and also aware of the tactics most commonly used.

Fortunately, social engineering awareness lends itself to storytelling. And stories are much easier to understand and much more interesting than explanations of technical flaws.

Social engineering tricks are always evolving, and awareness training has to be kept fresh and up to date. For example, as social networking sites grow and evolve, so do the scams social engineers try to use there.

It’s also important to remember that it isn’t just the average employee who needs to be aware of social engineering. Evidence from a number of security assessments have shown that executives are often the easiest targets. They are soft targets for many reasons, including a lax security attitude and their tendency to use the latest technology.

Are there any tools to help make this process more effective?

There are a number of specialised vendors offering tools to help conduct security awareness training, but it’s important to recognise that tools can help measure and deliver this awareness training. You will still need to build an effective content strategy for the overall program and ensure that this is kept up to date.

B2B buyers still prefer the human touch, despite lengthier sales cycle

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The B2B Buyer Experience Report from Showpad uncovers the value of salespeople and the importance of content for customer experience in B2B sales

Lack of the right information and the inability to prove ROI is making the sales cycle longer, according to the B2B Buyer Experience Report from Showpad.  The report revealed that more than half (53%) of B2B buyers say their buying cycle is getting longer, with a third (32%) unable to source the information they need or the information they have failing to prove ROI (29%). All three slow down the sales cycle considerably.

Despite the prolonged process, the report also found that the vast majority (70%) of buyers still demand interactions with salespeople and almost two-fifths (38%) of buyers prefer interacting with a salesperson than gathering information on their own. Furthermore, the report revealed that B2B buyers rely on salespeople for additional information, with more than half of respondents calling (54%) or emailing (56%) them to find answers to questions. Clearly, salespeople play a key role in B2B sales.


Give the customer what they want

Meanwhile, the report, which surveyed more than 500 B2B buyers, also found how B2B buyers prefer to communicate with salespeople: 40% opt for face-to-face visits, whilst 38% favoured on-site demos from salespeople. The findings highlight the importance of in-person human interactions in the sales cycle and the need for salespeople to be equipped and prepared for those customer conversations.

When it comes to relevant content, the report revealed that B2B buyers find case studies (49%) and technical specs (54%) most helpful in steering purchasing decisions. Personalised content (39%) and ROI calculators (38%) are also increasingly in-demand and believed to help speed up buying decisions.

Jim Preston, Director of Sales at Showpad commented, “The sales process in ecommerce and the B2C sector has seen huge improvements, as of yet, the same can’t be said for B2B. Closing deals has become even more complex, but this is precisely where salespeople can really shine – if they have what they need.

“To get ahead of the game, they must have the right knowledge and the right, personalised content to truly engage buyers and build relationships. Despite advancements in technology, B2B buyers still want that human touch. It’s down to organisations to empower their salespeople to become the drivers of sales and ultimately, business success”.

Lord Mayor calls on City firms to paint the Square Mile red to celebrate and encourage charity work in biggest year yet

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City workers are being asked to celebrate their firms’ community and volunteering initiatives this year by wearing red for the day and taking part in activities and events across the Square Mile, as part of City Giving Day 2019.

The annual event, this year on Tuesday 24 September 2019, celebrates the value of the City to society and shows how businesses can make a difference. It champions activities – whether CSR, philanthropy, or volunteering initiatives – that companies undertake as part of their commitment to supporting charity, society, the community and the environment in which they work.

The campaign is a chance for employers to talk to staff, recognise achievements and plan even better community engagement in the future, whether in the form of mentoring, fundraising or volunteering vital expertise.

The City has a reputation for being very corporate and straight laced, but this shows a side to the businesses and firms that is more community focused and concentrates on bringing about real impact. It’s part of the multi-year strategy A Better City for All. Focused on four key pillars, the strategy aims to create a City that is Inclusive, Health, Skilled and Fair, with the objective of helping 1 million people thrive.

In 2018, 313 organisations came together to recognise all this remarkable work. By joining in they inspired up to 5,000 new volunteers to offer their time, raised more than £450,000 for good causes and highlighted some of the exceptional charitable activity that takes place throughout the year. 95% of participants said that they would recommend the day to others. This year is set to be bigger and better than ever.

City Giving Day will bring a bit of colour to the Square Mile with its ‘Go Red’ theme, with many firms across the City and beyond set to show their support and celebrate their philanthropic work by wearing red for the day. There are plenty of fun filled ways organisations can get involved whether through static Wattbike challenges in the City and Canary Wharf, joining in a City Walk, exploring the city through the Treasure Hunt, taking part in a Quiz Night, or simply celebrating the good work that City forms already do with their charity partners.


The Lord Mayor said:

“City Giving Day is a simple, but impactful, initiative that enables City companies and employees to celebrate and showcase their philanthropic and volunteering achievements.

As Lord Mayor, I am very much looking forward to building on the success of 2018 to encourage even more City organisations to get involved in City Giving Day, sharing their stories to demonstrate the transformational impact of bringing together businesses, employees, communities and charities.”


The Lord Mayor will also be fundraising for the three Lord Mayor’s Appeal’s charities on the day:

·         Place2Be – the support will help them delivering a transformational mental health programme in 180 schools in London.

·         OnSide Youth Zones – the partnership will enable the charity to build 5 new state of the art Youth Zones in areas of high deprivation in London.

·         Samaritans – our partnership has enabled Samaritans to develop a revolutionary online wellbeing programme for employees in London and beyond.


At the event in September the Lord Mayor will take to the streets of the Square Mile and Canary Wharf, visiting participating firms and learning more about their innovative projects.

The Lord Mayor’s Dragon Awards, run by the City of London Corporation, will conclude the big day by celebrating the greatest achieving responsible businesses.

The Corporation aims to turn Guildhall red! They will be celebrating the volunteering their staff are engaged with and encouraging employees to wear red, and pledge to use their 14 hours  employer supported volunteering leave in the next twelve months.

There’s still time for businesses and organisations to sign up for City Giving Day here

Issue 9 2019

Issue 9 2019

Welcome to the September issue of CV Magazine! Your monthly source for all of the latest news, features and insightful pieces from across the corporate landscape.


Featured in this month’s issue is the technologically-innovative firm, VirTrial which focuses on pharmaceutical sponsors and CROs that incorporate virtual visits into their clinical trial protocols. The firm’s clinical trials are able to be conducted in a hybrid, decentralised model by enabling some virtual visits and some in-person visits. As such, we profiled the firm to discover more about one of America’s most innovative virtual care platforms for clinical trials.

Gracing the cover of the September edition, is one of the leading European-based software vendors, Atempo who provides solutions to protect, store, move and recover all mission-critical data. With influential CEO Luc d’Urso at the helm, we take a closer look at how Atempo is helping to secure the future of digital business.

Speaking of leading businesses, Radix provider cutting-edge device management solutions which focus on education, VR/AR and enterprise single-purpose devices. Since their inception, the firm have built a strong reputations for delivering an exceptional service to their diverse client base. As such, we profiled the firm and caught up with Radix’s Marketing Director, Nadav Avni who provided us with a detailed glimpse into the innerworkings of the successful company.

This is just a glimpse into this month’s packed edition, and the team here at Corporate Vision hope that you thoroughly enjoy reading this insightful issue that we have created. Finally, we always love hearing from our readers and so if you have any comments, suggestions or ideas please do get in touch!

Working Mums Calling for More Flexibility in Workplace

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Women are a key part of a growing contingent workforce of freelancers, consultants and part-timers. Despite numerous government policies to attract more mothers back into the workplace, retention is still a significant struggle. To find out why this is the case, John Williams, Head of Marketing at Instant Offices, explores how employers can tackle retention issues and attract workforce of mums.

Several data collected indicates working mums who return part-time, combining professional careers with raising a family, are increasingly frustrated by the type of space they work in. The research shows that the modern workplace often fails to cater for the needs of mothers and carers as they face the pressures of combining busy working lives with lifestyle and family obligations.


Blending lifestyle and work for working mums

According to UniSpace, lifestyles and workplaces are blending together, as the working day demands more of our time and technology encourages an “always available” work culture. For mothers, in particular, Office designers have started to recognise the pressure to achieve a lifestyle and workplace balance – particularly for those who are in part-time roles and arguably have to juggle time more than ever before

The data from WorkingMums.co.uk indicates that the number of female workers seeking part-time work, at all levels of the company, is increasing rapidly, but that the number of available opportunities is failing to increase at the same rate.


What do the numbers say?

From a survey of over 2000 women, it shows nearly one in five (18%) UK working mothers have been forced to leave their jobs because a flexible working request has been turned down.

Breaking down the statistics, around 12% said their employer did not even seem to consider their request at all, and over a quarter (27%) said the reason given for turning down the request was not one which is allowable under flexible working legislation.

A further 41% on maternity leave said the refusal of flexible working would mean they might not return to their job, while 50% said they had not even discussed flexible working before going on maternity leave. In fact, a whopping over half of (60%) of women have admitted to changing jobs after maternity leave.

The survey also shows the availability of flexible working is the key career development issue for working mums, with homeworking being valued highly, particularly for those wanting to work full-time. Other barriers included childcare costs – half of women currently on maternity leave said childcare costs could prevent them from returning to work.

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The rise of female workspaces

The growth of the contingent workforce has been one of the key drivers behind the move towards coworking. The rise of female-specific coworking spaces is a significant extension to this trend and highlights some of the limitations of conventional space for female workers.

Due to the lack of flexibility, the introduction of female only workspaces such as The Wing, a US based women-only workspace have been created to cater for busy mothers and women by featuring facilities from onsite creches, childminding to gyms, hairdressers and cafes.

While these spaces may initially be viewed as coworking spaces, their ultimate objective is to become networks that facilitate female entrepreneurship and support women at every stage of their journey.

Creating a balanced workplace

Following responses from a survey by Instant Offices, here are some tips that employers should consider in creating a balanced workplace for all employees:

– Flexible Policies that benefit all parents: Offering a number of ‘family days’ for both mum and dad to attend assemblies and doctor’s appointments, etc… would enable a fairer system for all involved.

– Choice of Mobile Working Options: Flexible working with multiple offices/sites and 4G connectivity would greatly help allow fully mobile working for parents who are on the go.

– Work-life by balance and flexibility for all employees: Providing company-sponsored childcare schemes that would include on-site childcare would improve quality and offer a more practical solution. This includes providing more private space to facilitate phone calls to carers, more flexible hours to work around pick up/drop off hours, and a change in working hours during long summer holidays.

Providing integration of workplace and lifestyle elements in the workplace helps to alleviate pressure on work/life balance – and brings to light recognition of the demands the working day places on them.

Education sector not taking $7,370,000/year cyber threat cost seriously

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Education sector not taking $7,370,000 per year cyber threat cost seriously

Universities fail to learn the importance of cybersecurity, suffering over five devastating cyber attacks a semester.

EfficientIP, specialists in DNS security for service continuity, user protection and data confidentiality, revealed the education sector is one of the most heavily targeted industries by cyberattacks in its 2019 Global DNS Threat Report. Research by EfficientIP and IDC found 86% of education sector respondents experienced under the radar Domain Name System (DNS) attacks in the past year, the second-highest across all sectors after government.

Surveying 900 security experts from nine countries across North America, Europe and Asia, the report found the education sector is failing to invest in its own security. Organisations suffered an average of 11 attacks last year, each costing $670,000 – resulting in an annual toll of $7,370,000. The state of Louisiana recently declaring a state of emergency after three malware attacks on schools and the University of York’s data breach both highlight the issue of security in the education sector.

The research also revealed half of the DNS attacks education institutions experienced last year were phishing-based. These attacks have devastating impacts for education organisations. These can range from in-house application downtime, affecting 66%, to compromised websites: 50%, high above the global average of 45% organisations experiencing this.

If education institutions are going to properly protect themselves and students enrolled, they need smarter countermeasures. 50% of those surveyed said they currently attempt to mitigate attacks by shutting down servers and services, a further 64% shutting down affected processes and connections. Pulling the plug might help stop attacks, but it’s a blunt instrument attempting to stop increasingly sophisticated threats. Smarter DNS monitoring, analysis and threat intelligence are needed to identify these threats before they begin, and quarantine attacks without taking entire servers offline, disrupting normal service.

Education has fallen behind healthcare, retail and other industries with only 22% of education institutions surveyed prioritising monitoring & analyzing DNS traffic to meet the compliance requirements of data regulations such as GDPR. In addition, with the lowest adoption of network security policy management automation, 8%, education is beginning to fall behind in too many key areas to quickly catch up.

David Williamson, CEO of EfficientIP, commented: “Hackers are always looking for an easy way in, so it is disappointing the education sector is failing to invest in security despite universities and education facilities being a clear priority for hackers.

“When students and professors trust their institutions with sensitive personal information and intellectual property this paints a big target on universities’ backs and makes them responsible for safeguarding it.

“We live in an era of governments declaring a state of emergency and officially involving themselves with cyberattacks on schools. Reaching this point means the education sector’s problems are escalating. Education organisations need to be more proactive, fully embracing DNS security. Otherwise, application downtime and the loss of sensitive and confidential data will keep damaging their reputations, alienating prospective students.”