International Expansion: A Guide to Taking Your Business to a Foreign Market


Taking your business to a foreign market is a complex and expensive process. That being said, it also brings with it some substantial potential for reaching new clients, boosting your brand, and gaining a competitive edge in your industry.

If you are ready to take your business to an international market, then there are many steps that need to be taken.

Here are a few questions to ask yourself before taking those steps in order to set your business up for the best chances of success in a foreign market.

Do You Have the Required Capital?

Expanding your business into international markets is no cheap venture. There is a requirement for quite a bit of upfront capital. If you don’t have the capital necessary of your own accord, perhaps you should seek out an investor to help you get things off the ground.

Furthermore, depending on where you are looking to expand to, the currency of your native country might have a lesser value when compared to the currency of the country you are hoping to set up shop. Make sure to assess the value of your capital against the appropriate currency.

You will want to plan for all contingencies that could arise in the long term as well. There are some hidden costs to expanding internationally that could ruin things for you in the future even if you get off to a good start initially.

For example, there are different rules that apply to the treatment of employees in different countries. This can mean that if you wish to terminate an employee in your foreign location you might have to give them a much larger payout that you would back home.

Be sure that you have the capital necessary to carry you through while you wait for your international business to become profitable.

How Will You Hire Local Employees?

The recruiting and hiring of employees for your international office can be a tricky process. Various countries have different customs and regulations when it comes to the

standards for employment. More difficulty can arise from not being fluent in the local language as well. Much confusion can result when things get lost in translation and time could be lost, leading most likely to a waste of money.

One option available to you is to seek out and enlist the services of a local partner. Such organizations are designed to deal with the legwork of employee recruitment on behalf of foreign businesses wishing to expand to their country. These professionals know the ins and outs of hiring employees and, since they are locals as well, you don’t have to worry about things getting lost in translation.

Finding such organizations isn’t difficult, either. If you wish to expand to Japan, for example, a simple search for recruitment in Japan will allow you to find the right local partner to help with your expansion. Doing so will aid you to not only find the right employees for your new offices, but also ensure that the cultural needs and regulatory standards for those employees are sufficiently met.

Have You Done Enough Market Research?

Before you take any real steps towards expansion, it is critical that you do enough market research so that you can know exactly what you are getting into. Furthermore, you need to make sure that the type of business you run is a good fit for the country you wish to expand to.

One of the challenges that you will probably face has to do with the way your business is branded. You will need to adjust your branding to fit the local language and culture. If you don’t already have at least a loose grasp on the local language, you will want to make this a priority before you expand to a new country.

Some cultures might not have a need for the product or service that you offer. Others might have a number of businesses that already do what yours does. If you aren’t sure where to begin when it comes to the market research that you need to do prior to expanding, then you could always look into hiring a local market research firm. Such firms can help gain information about potential target demographics, the compatibility of your business with the market you are looking into, as well as information about competitors.

Is Your Business Compatible With Local Regulations?

From a regulatory standpoint, the country you wish to move to could have certain regulations in place for your industry that your home nation doesn’t. Understanding and abiding by these regulations might not be a feasible ask for your business model. You also need to assess whether or not your company is prepared to pay taxes in both your home country and the foreign nation you are expanding to.

Other things like intellectual property filings and your company’s terms of service will need to either be adjusted or redone entirely. This can amount to quite a lot of work upfront for which you will very likely need the assistance of an experienced local attorney to complete properly.

Another area where you will need the guidance of local experts is real estate. Whether you wish to rent an office space, or purchase one for long-term use, understanding the real estate regulations of a foreign country can be quite difficult.


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Home Education In The UK Up 130% Since 2013


Home Education In The UK Up 130% Since 2013

The number of children being homeschooled in the UK has more than doubled since 2013, a new study has revealed.

The research, conducted by Oxford Home Schooling using Freedom of Information requests, found that the number of students being taught at home increased by 130% between 2013 and 2018, from 24,824 up to 57,132.

Some local authorities, however, saw far larger rises than others.

Barnsley Borough Council reported the largest increase in the UK, with its home education population multiplying more than eightfold over the five-year period. The number of children registered as homeschooled grew by a massive 772%, from 65 up to 567.

It was followed in the list by two Welsh councils – Pembrokeshire and the Isle of Anglesey – which saw increases of 642% and 640% respectively. Overall, Wales saw the highest average growth of any UK region (206%).

Scotland, on the other hand, experienced the smallest increases, with an average rise of 82%. In fact, while only three UK councils reported decreases in home education, two of these – Shetland Islands (-16%) and North Ayrshire (-11%) – are Scottish.

The 10 councils which have seen the largest increases in home education since 2013 are:

1) Barnsley Borough Council (+772%)

2) Pembrokeshire Council (+642%)

3) Isle of Anglesey (+640%)

4) Bury Metropolitan Council (+523%)

5) Slough Borough Council (+441%)

6) Wakefield City Metropolitan District Council (+385%)

7) Blaenau Gwent County Borough (+375%)

8) City of Edinburgh (+308%)

9) City of London (+300%)

10) London Borough of Camden (+297%)

However, the local authority that has the highest proportion of homeschooled children is East Sussex, where 1.68% of students are taught at home. Over 1,200 pupils are taught at home, out of 74,000 school-age children.

The 10 councils which have the highest proportion of homeschooled children are:

1) East Sussex (1.68%)

2) Barnsley (1.67%)

3) Peterborough (1.64%)

4) Torbay (1.54%)

5) Norfolk (1.49%)

6) Somerset (1.26%)

7) Cornwall (1.25%)

8) Plymouth (1.24%)

9) Blackpool (1.22%)

10) Medway (1.21%)

Dr Nick Smith, principal at Oxford Home Schooling, said: “People choose to homeschool their children for all kinds of reasons. It could be because the student has special educational needs, has been bullied at school, or has other interests, such as sport, that make traditional education impractical.

“Homeschooling allows families to spend more time together, developing the parent-child bond, and gives students the kind of one-to-one attention that can sometimes be lacking in a school environment.

“The increases seen in our study are therefore unsurprising. The growth of home education reflects the UK’s changing educational needs.”

To see a visualisation of the data and to discover the councils near you that have seen the largest increases in home education, visit:

5 Study Tips for Breezing Through Your Nursing Degree


Studying for a nursing degree is never easy. Nursing is a challenging profession to enter into, albeit a hugely rewarding one. The following study tips can help any nurse to breeze through their degree, regardless of the level they are studying at.

Learn to Relax

If you are constantly in a state of stress or anxiety, you are going to find it difficult to do any real studying. It is important that you learn to relax, and that you keep things in perspective. Even if working as a nurse is a lifelong dream for you, putting yourself under immense pressure to achieve that dream will only sour the experience.

Before you start putting together aggressive study schedules or putting pressure on yourself to achieve lofty academic goals, make sure that you are at ease with the potential for things to not go your way. Once you learn to let go of the fear of failure, you can not only begin to enjoy your studies, but you can challenge yourself with confidence.

Completing a nursing degree is not easy, irrespective of the level that you are studying at. Even if you find that you are able to breeze through the lower level nursing qualifications with ease, as you progress to more senior positions, you will find that the difficulty ramps up rapidly. Of course, any academic qualification is going to present you with its own challenges, but nursing is unique in a couple of aspects.

Preparing Emotionally

Nursing is one of the most rewarding careers in the world. While nurses often face highly stressful and emotionally charged situations, they also consistently report some of the highest levels of job satisfaction of all professions. This might seem contradictory at first, but it is precisely this duality that draws so many people into the profession.

Generally, those who are not emotionally equipped to deal with the stresses and strains of being a nurse will drop out of their degree and the profession relatively early. Those who make it through the first few stages and progress to more advanced nursing qualifications will be those who have the emotional resilience to cope with the work they do.

If you are preparing to study your very first nursing degree, it is worth taking some time beforehand to prepare yourself emotionally. It’s important to remember that for every difficult case that nurses deal with, they also get to help numerous people. The academic pressures of rising through the ranks of nursing are already acute, and if you add emotional challenges on top of those, that is a recipe for disaster.

Don’t Neglect Your Health

Physical and emotional health is intimately linked. If you have serious issues with one, then usually the other is not far behind. Any student, regardless of the subject that they are studying, needs to pay attention to their health.

●        Eat healthily: We all understand the importance of eating a healthy and well-balanced diet, but many of us are still lagging behind in this regard. Eating healthily is not just important for maintaining your physical health; it also has a knock-on effect on your mental dexterity. People who are malnourished, for example, perform much worse on intelligence and memory tests.

Fortunately, eating healthily is not rocket science. You don’t need to plan out every single meal in detail, you just need to make sure that you are eating enough and varying what you eat.

●        Develop a sleep schedule: A lack of sleep has numerous impacts on both emotional and physical health, as well as your problem-solving abilities. In other words, if you are regularly sleep-deprived, then you are rarely if ever going to be performing at your best.

Lots of students are laboring under the misapprehension that there is something noble about staying up into the early hours cramming in as much studying as possible. However, if you find yourself doing this, then it is generally a sign that you have not managed your time very well. You should be able to maintain both a consistent sleep schedule and a consistent study schedule – you should not have to give up sleeping time in order to study more.

●        Give yourself breaks: Giving yourself regular breaks is important. If you try to push yourself to study for longer than you can concentrate for, you are only going to be wasting valuable studying time. Most people recommend taking a break at least once every hour. However, there is no hard and fast rule for when you should take a break.

Many people have found success with the Pomodoro technique, which involves regularly breaking up your study periods with breaks. This enables students using the method to maintain their focus and avoid fatiguing themselves.

Set a Study Schedule

Many students find that setting themselves an actual hard and fast schedule is much more effective than just telling themselves that they will study at some point without setting a specific time for it.

●        Be realistic: This is the most important thing to get right when you are setting yourself a study schedule. If your schedule is unrealistic and you aren’t going to be able to stick to it, then it won’t help you. In fact, it will end up demotivating you.

●        Avoid late-night cramming: As we mentioned earlier, you shouldn’t be studying into the early hours. Set yourself a schedule that provides you with ample study time without having to encroach on what should be your sleeping time.

●        Create a dedicated study space: Having a dedicated space in your home to study will make it easier to be productive and minimize distractions around you. If you don’t have a dedicated space already, create yourself one now.

Choose Your University Carefully

Students today who want to study a nursing degree are spoiled for choice. Not only do you have the usual traditional university route, but nurses can now study every level of their nursing qualifications through online universities. For example, Baylor University offers an online MSN program for nurses who have completed their BSN in nursing. Take your time when you are choosing where to study your degree – don’t rush into your decision.

As long as you avoid overloading yourself and you are realistic in your expectations, there is no reason why you cannot make it through your nursing degree with ease. However, if you overload yourself and don’t take a structured approach, you are setting yourself up for failure. Stick to the advice above and you’ll be fine.

Sales and Marketing Departments Fall Behind In Digital Transformation Projects


Sales and Marketing Departments Fall Behind In Digital Transformation Projects

Research reveals that two thirds of sales departments are less than a year into transformation initiatives as lack of investment holds back progress.

Over two thirds (69%) of sales managers are less than a year into digital transformation projects, or worse, have no plans to transform at all, according to new research from Showpad. Almost half (48%) of senior sales managers admit that financial issues are a barrier to evolving their businesses, with teams struggling to secure investment within the organisation to drive innovation in sales, and technological and people issues follow close behind.

“Most organisations have embarked on operational and commercial digital transformation projects, but it seems that many are struggling to apply this to their sales team and buyer experience,” said Jim Preston, VP EMEA Sales, Showpad. “However, buyer experience is now the differentiating factor in the buying process, above and beyond product specifications or even price. Quite simply, sales and marketing professionals must transform if they want to provide the best, most insightful and personalised experience for their customers.”

According to the study, sales enablement is a key priority for most senior sales managers, with 53% ranking it as important, higher than any other type of innovation. Staff also ranked cloud technologies (46%) and marketing automation (45%) highly. However, with Salesforce recently noting that cultural and business model change are equally important to digital transformation projects, teams must be prepared to do more than write cheques for tech if they are to transform effectively.

Sales managers did admit that they face a number of organisational barriers, with 45% of respondents saying that their organisation was fundamentally unpractised at change. An equal percentage also said that a lack of buy-in, education and understanding held back sales transformation projects. However, with organisations such as Honeywell seeing an 83% increase in stock price after digitally transforming, there is little doubt that successful initiatives can be revolutionary for company revenue.

“Many sales leaders are trailblazers; one in ten [10%] are more than three years into a project that will digitally transform their sales departments, with one in five [21%] between one and three years in,” continued Preston. “These initiatives are vital: it doesn’t matter if you’re selling the most innovative product in the world if you can’t communicate the benefits to customers. Organisations like Sprout Social and Promega have seen sales enablement change all of this, turbocharging the sales process, making it an absolutely essential priority for organisations in 2020.”

What Can Employers Do To Break The Taboo Surrounding Periods?


What Can Employers Do To Break The Taboo Surrounding Periods?

In 2018, there were 15.3 million women aged over 16 in employment, with the total female employment rate being 71.4% — the highest ever figure since 1971, when records began. Could employers be more accommodating to the monthly cycle, and if so, how?

The stigma attached to periods manifests in many ways and in the workplace, it can often prove quite a difficult obstacle to overcome. Many of these women will be dealing with PMS on the job, but this is often overlooked by bosses and menstrual taboos can leave women feeling isolated. Join us as we explore the unspoken office code for all things menstruation.

Periods within the workplace – what can we expect?

Women have been a longstanding focal group for pushing workplace equality into action. As the times have changed the breadth of issues has only grown. Periods have become one of the many key concerns for women within the workplace, and there’s a historic legacy of keeping period-talk hushed in corporate environments.

Women are often dismissed as being overcome by hormones when ‘the time of the month’ strikes, a jibe which has left women feeling that nothing period related should be voiced at work. This professional silencing of periods is a result of the outdated belief that periods make women ‘weak’ and ‘irrational’ as they bow to the mercy of their hormones. These attitudes may have made girls feel that from getting their first period onwards, they shouldn’t openly discuss menstruation in school, which then progresses on into the workplace.

In a recent survey carried out, it was found that one third of men think that talking about periods in the workplace is unprofessional. Moreover, periods are viewed as a source of embarrassment in the workplace, with findings showing women would rather admit to a mistake at work than talk about their sanitary products such as tampons and women’s maternity pads in front of male coworkers.

A YouGov survey investigated this further and only 27% of women whose performance was affected by period pains had ever admitted to their employer that this was the case and a further 33% said they’d made up an excuse in the past. Currently, it seems as though women are left to either grin and bear it in silence, sacrifice their statutory sick days, or endure the wrath of the menstrual stigma. In 2020, this simply shouldn’t be the case.

What does the reality actually show?

Back in 2018, after suffering from extreme menopause symptoms, namely heavy bleeding that had caused anemia, Mandy Davies took her medication to work. When the container of the diluted mixture was misplaced, she panicked upon noticing two men drinking water nearby. Suspecting that her medication could have been in the jug the men were drinking from, Ms Davies voiced her fear and faced an in-depth investigation from her company’s health and safety department.

This concluded in her being dismissed under gross misconduct. Her medication hadn’t been in the water in question, and after a court dispute she was awarded £19,000 in total for the pay lost and to compensate for injury to feelings. The case referred to The Equality Act 2010, which covers nine characteristics — and while period related problems are not named, the impact of them at their most severe can prevent women from carrying out their day-to-day tasks, and this is a recognised element of having a disability. While the symptoms Ms Davies was experiencing are related to the menopause, they can be common of periods too: heavy bleeding, brain fog and dizziness — and 57% of women affected by these symptoms of PMS said it had adversely affected their ability to work. Therefore, many women could be forced to deal with physical pain and lessened performance for consecutive days at a time, and this has become the norm.

In a climate where workplace culture is always evolving, HR departments are facing a diverse range of employee complaints, and period related issues are having an increased impact on employee welfare. More than one in ten women have reported being the recipient of negative comments directed at them in relation to menstruating. These micro-aggressions are leading to an increase in presenteeism — where employees who aren’t fit to work still attend in order to fulfil what is required of them. One study revealed that 80.7% of respondents said they lost an average of 23.2 days per year to presenteeism and reduced productivity, linked to being on their period.

Is it easy to put a stop to this?

In Japan, a recent move was made by a department store to assign ‘period badges’ to its female members of staff for them to wear while they are menstruating. The idea was introduced to help tackle the stigma of periods, using the pink cartoon of Seiri Chan — whose name translates to ‘Miss Period’. However, the move faced backlash with claims of harassment made. It’s highly unlikely that a step like this would be taken in UK workplaces, but what proactive steps should employers consider taking when it comes to resolving the stigma?

Emma Barnett, author of Period, It’s About Bloody Time described that while menstrual leave might not be feasible for larger companies, making period pain a valid reason for taking sick leave should become a reality. Or, the potential of introducing flexible working could be introduced to allow female employees to manage their symptoms. Barnett also discussed the need for more honesty surrounding periods, captured in her suggestion that every workplace should have a ‘menstrual policy’, to give women clearer workplace rights when it comes to periods.

There’s certainly room for adjustment when it comes to making workplaces more period-friendly, from having set policies in place to encouraging openness to tackle the menstrual stigma.

Gender Quotas Give Women A Position, But No Power


Gender Quotas Give Women A Position, But No Power

Quotas to get more women into executive positions do not actually change legislation or policies around gender representation, finds new research from BI Norwegian Business School.

Benny Geys, Professor of Economics, and Rune Sørensen, Professor of Political Economy and Science, studied the long-term effects of executive gender quotas in Norway which had been in place for over 20 years. They used local government data and studied how the sudden increase in the number of women in positions of political power affected women’s overall political representation as well as local public policies.

With Norway implementing gender quotas since the early 1990s, the country ensures at least 40% of each gender must be put forward in local councils to be placed on a board; the key decision-making body in local politics.

Although more women have been placed in executive boards, the researchers found no evidence for shifts in public policies despite the increased representation of women in executive positions.

The quota induced a modest increase in the representation of women in local councils, but did not increase the reality of women being selected for mayor or other top administrative positions. Important parts of local decision-making processes remain controlled by men as most mayors are still male.

This highlights that having more women in decision-making political positions, such as executive boards, may remain ineffective in changing policy if other institutional, structural, and organisational barriers are not addressed – regardless of the global assumption that having more women in executive board positions leads to changes in how business and politics approach gender inequality.

As more countries are introducing gender quotas around the world, policy makers should take these insights into account, as quotas alone will not be effective due to other undermining factors. They should search for additional, or alternative, approaches to enable women to have an influence on policy.

These findings were published in Electoral Studies.

Changing The Way People Shop With A-Commerce


Changing The Way People Shop With A-Commerce

EyeKandy Limited is a global leader in the innovation, curation and deployment of Augmented Reality Experiences for Commerce. Earlier this year, the firm found success in CV’s 2019 Marketing, PR & Design Awards where they were selected as 2019’s Most Innovative AR Shopping Platform: Point and Place. On the back of this win, we profiled the firm to gain a deeper insight into the innovative solutions the company consistently provides to their clients.

Since their inception in 2016, EyeKandy Limited have been producing effective digital assets online and in-store for their diverse client base.

In 2017, EyeKandy designed a ground-breaking platform that has transformed the way in which we shop. The ‘Point & Place’ Augmented Reality Shopping Platform has been adopted by hundreds of retailers, in fifteen native, in over forty countries and leads the way in omni-channel AR Shopping for Retailers and Brands.

In addition to Point & Place, EyeKandy Limited also produce stunning videos for their clients. From the beginning of the creative production process, the team at EyeKandy Limited will work closely with their client, to ensure that their strategy is thoroughly conceptualised and aligned to both their desired impact and target audience.

With vast knowledge and experience using a variety of end delivery formats, EyeKandy Limited are able to design an asset pack which goes above and beyond the expectations of their clients.

Enabling the firm to deliver these tailored services, and produce a high-quality product, is the experienced, creative and
passionate team at EyeKandy Limited. When a project gets to the post production stage, the firm’s talented team of post effects artists are able to deliver striking graphic overlays, title layers, edits and grades that produce the high quality output that their clients expect.

The end result? A finished product which has been crafted to meet the all the requirements which have been set by their clients. In addition to this, the firm will also advise on the suitable formats for different end delivery methods and provide them to the client when requested.

Looking ahead to what the future holds for the firm, the team at EyeKandy Limited will continue to provide an impeccable service, ensuring that they not only fulfil the requirements which have been set by their clients, but they also surpass their expectations. Moving forward, the EyeKandy Limited team hope to further expand both the business and the services they offer, especially following their success in Corporate Vision’s 2019 Marketing, PR & Design Awards where they were righteously awarded the accolade 2019’s Most Innovative AR Shopping Platform: Point and Place.

Women In The Workplace – The Work That Still Needs To Be Done


Women In The Workplace – The Work That Still Needs To Be Done

While women continue to drive change in the working world, from championing flexible working to tackling the gender pay gap, much still remains to be done.

As we approach International Women’s Day, we speak to a group of female lawyers to hear their take on how far women have come, and what employers can do to continue to drive the change that is needed.

Ipswich-based law firm Prettys is unusual in the legal world as it has four female partners, equal to the men.

Here, the women of Prettys including partners Vanessa Bell, Georgie Hall and Georgina Rayment, as well as senior associate Louise Plant, offer their advice on how employers can put the right policies in place to continue breaking down the barriers that are still holding back many women in the workplace…

The gender pay gap

Progress in tackling the pay gap between men and women is slow, says Vanessa Bell, Prettys’ head of employment law.

But she has seen some positive steps taken to tackle the gender pay gap, particularly in the legal world, in ensuring women have greater development and sponsorship opportunities through measures such as talent and leadership training programmes.

Forward-thinking companies are also increasingly offering enhanced parental leave benefits and promoting agile working to support staff trying to juggle parenthood and a career.

“A number of initiatives and campaigns have developed over the past few years to help promote opportunities for women in the workplace,” says Vanessa.

“One of these is the Mansfield Rule, which measures whether law firms have considered women lawyers for promotions, senior-level hiring and significant leadership roles.”

Supporting working mums

With many women taking career breaks to have children, Louise Plant, head of personal injury, highlighted what practices good employers should have in place for working mums.

“While it’s still often the case that the job can require long hours, employers should be becoming more alive to parents being able to work more flexibly in terms of hours and location so that a work-life balance is maintained as far as possible,” she says.

“A good employer recognises that the more they can do in terms of flexible working to assist parents where possible to be with their children, can ultimately result in those employees feeling valued, which in turn can lead to them working hard – and being loyal to a supportive employer.”

Dress codes

When MP Tracy Brabin faced criticism for wearing an off-the-shoulder dress in the House of Commons, it sparked a debate on dress codes in the workplace. And particularly whether women are unfairly judged on what they wear.

Georgie Hall, head of private client, urged people to challenge gender bias.

“Most workplaces have a sense of ‘appropriate’ attire but there is often a lack of discussion between what employers think is necessary, what service users find appropriate and whether there are job specific image requirements. The issue of gender is also thrown into the mix,” she says.

“The more that we recognise the need for discussion, the greater our chance of acknowledging that the real value-added focus should be on a person’s performance.”

The next generation of women in law

With figures showing that the number of women choosing a career in law is growing, things are certainly heading in the right direction.

Law Society statistics reveal that while 50.8% of qualified solicitors are women, the rate at which they are being added to the roll is over 60%. The figure for women entering university to study law is higher still at almost 70%.

But Georgina Rayment, who heads Prettys’ family law team, says that comparatively, the number of female partners in law firms is much lower, at around 30%.

“That figure will inevitably grow because of the increasing number of women entering the law industry.  Improved knowledge and information through work experience, careers fairs, vloggers and social media is accelerating the change, as is a cultural shift in law no longer being seen as a male domain.  Along with more flexible working practices, this knowledge makes the prospect of a career in law more accessible and encourages female solicitors to actively seek promotion.

How to Create a Marketing Strategy for Franchises Under 10k?


How to Create a Marketing Strategy for Franchises Under 10k?

Traditionally, franchises under £10,000 are known as low cost franchises, and are typically companies who don’t have large overheads such as business premises.

Marketing a franchise can be difficult. With numerous cooks in the kitchen, brand visibility starts to slip and there’s a noticeable lack in cohesively working to generate leads and gather data.

It is possible for low cost franchises to transform into high value franchises. Setting clear goals for the business enables an effective marketing strategy to be created, establishing direction for employees and customers.

But, if this is your first time creating a marketing strategy, we have a few tips on where to place your focus first.

Brand awareness and consistency

As mentioned above, there is a trend amongst low cost franchises to not need a physical business location. Therefore, it is absolutely key for these franchises to make themselves visible, both online and wherever possible through mainstream media platforms and printed marketing.

The best way to do this is with strong branding. If you’re not an expert in this area, work with a branding agency who will be able to nail this on the head for you and provide you with any and all assets needs to ensure your branding is consistent across various platforms.

Without brand consistency, it’s near impossible for users and customers to recognise you from one thing to the next. McDonalds is an exceptional example of this, using the curved golden arches and scarlet red for near enough all their advertisement and promotion, distinguishes them from all other fast food chains and comforts customers with familiarity. 

Local marketing

Whether you’re a regional, national or international franchise, it’s best practice to take interest in the local market and community that surrounds you. In hindsight, researching the brand’s heritage will help to understand why the company was started in the first place and what problems it was expected to solve, unveiling who you would choose to target with your strategy. On top of this, the closest to home results will be clear in the impact your strategy has on the local market, use this to your advantage and identify your company’s strengths and weaknesses.

Research like this should help form the basis of your marketing strategy. Including who’s best to target, how best to target that market, and which campaigns will connect most with the target market and be engaged with on the chosen platforms.

Share informative, insightful and engaging content

For any company working towards being number one for their industry, the top traffic source to be number one for is organic. By organic, we mean the natural listings in the SERPs which don’t require any bidding or payment to get there, just pure deserving matter.

With the way the industry is changing, one thing that has come to light is that companies should be sharing any and all information that a user may want to see in order to make a definite decision.

Whether this is by sharing thoughtful and insightful content on your blog, having a section on your website dedicated to how-to guides, or linking to other relevant, informative pages from your product pages that may help a user in making their decision.

If you’re frequently active on your social media accounts, then uploading engaging and asked for content on your website provides you with a continuous influx of posts to share on your feed. This is the kind of social media content to draw followers back to the website, and from there, all content should be working together to help the user convert confidently.

Utilise all platforms that are beneficial to your business

When establishing a marketing strategy for your franchise, it’s extremely easy to get heads down in the avenue of marketing. Be that the website, search engine optimisation, or traditional forms of media marketing such as TV or radio adverts.

However, depending on what your end goal is, there are various routes to experiment with in achieving this.

1.      Email newsletters

The reasons for using email marketing will vary from business to business, but the most popular reasons globally are as follows:

o   If the only time a user communicates with a brand is when they reach out, it quickly becomes a one-way relationship with very little trust. Hearing from a business – this doesn’t have to be every week but once in a while – helps to reassure customers in your products and services, building credibility for your brand.

o   Offering an incentive is often a sure way to get many users to convert on your website, but it doesn’t necessarily guarantee that they’ll return without the incentive. However, newsletter subscribers are already invested in the business for one reason or another, offering an incentive to these users can provide the extra nudge they needed to make a decision that they’ll continue going forward.

o   An email newsletter is the perfect platform to experiment. The impermanence of email newsletters is attractive to marketers as they can trial without upsetting the website or offending social media followers. If it is found that email subscribers were perceptibly responsive to a certain email newsletter, then this can be rolled out on other platforms where appropriate.

o   For many industries, the last few years have shown a considerable shift in the number of mobile users compared to desktop users on their website. Therefore, with over two thirds of people opening their emails on their mobile, email newsletters enable you to connect directly with mobile users and encourage them to visit your website.

2.      Social media

It is expected for businesses to be visible on social media nowadays and is considered odd when a business isn’t active on social media. However, that doesn’t mean you should set up an account on every social media platform there is and post the same content to each one.

For example, if your franchise is a restaurant, you’ll find Instagram to be the most engaging platform. With users searching for restaurants locally and looking at images to decide if this is the cuisine they fancy. With that in mind, you wouldn’t want to waste your time on Linked In, where the main market is other businesses.

3.      Paid ads

Whilst the top spot in the organic SERPs is where most businesses want to be, the journey to get there can be quite slow. In the meantime, using paid ads can bring a significant amount of traffic to your website whilst this progresses in the background.

Again, the type of paid ads that you should be using will depend on which platform users predominantly use to search for your industry.

Using the example above, if you are a restaurant looking to increase brand awareness through paid ads, using paid Instagram or Facebook ads would be the best route. Whereas, a company like TaxAssist Accounts who are best to catch potential customers when they’re searching for their service, would be better off to use Google paid ads.

As expressed, it’s unfeasible to plan a marketing strategy without knowing what the marketing strategy will be working to achieve. Once a realistic goal has been decided, from there you can mould your marketing strategy to target the correct audience in the best way. Ideally using some of the tips above, your low-cost franchise can grow from strength to strength.

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2020 Canadian Business Awards press release


Corporate Vision Unveils the 2020 Canadian Business Awards Winners

United Kingdom, 2020- Corporate Vision Magazine has announced the winners of the 2020 Canadian Business Awards.

Canada is, in many ways, an unsung hero on the global business landscape. Fuelled by innovation and creativity, Canadian businesses have endeavoured to make first steps into industries and areas where other countries show hesitation. A world leader in hydroelectric power, Canada has invested considerable resources in renewable energy, paving the way for immense change down the road. Canada is also home to a thriving technology community. It is an agricultural powerhouse and vital hub for manufacturing.

Corporate Vision launched the Canadian Business Awards to highlight all the businesses which power and drive these industries (and many more besides). Ultimately, Canada is a country defined by business excellence, and its successes deserve to be recognised and broadcast.

Discussing the success of the winners, Awards Coordinator Edward Faulkner commented: “It is with great pride that I congratulate all of the winners of the programme and wish them a wonderful year ahead.”

To learn more about these illustrious winners, and to find out the secrets behind their success, please visit:



About Corporate Vision Magazine

Created by a highly experienced and passionate team of business experts, advisors and insiders, Corporate Vision provides discerning readers worldwide with a wealth of news, features and comment on the corporate issues of the day.

Consultancy Firm Clarasys Cement Success


Consultancy Firm Clarasys Cement Success

For businesses that are stuck in their ways, a consultancy can provide dynamism and refreshingly pragmatic approaches to long-unsolved problems. Discover more about how Clarasys, a fresh and exciting London-based consultancy, has been named Best Independent Management Consultancy of 2019 in the UK, as we profile its fantastic work.

Delivering a customer-focused approach to solving needs at the pace of business demands, Clarasys has emerged as one of London’s best consultancy management services. With more than 100 consultants working across a range of industries including financial services, public sector, healthcare, IT services, telecommunications and professional services, this dynamic firm is the ideal partner for any business looking to reinvigorate themselves.

Founded in 2010, this firm believes there is a better way to do consultancy. For Clarasys, the right way means collaborating with businesses for rapid transformation, offering unparalleled skill in discovering the root causes of problems, and overcoming challenges. Committed to working with clients, rather than simply for them, the firm ensures it understands priorities and goals, making them its own for the duration of the work.

Established to be agile from the ground up, the firm applies its agility to any and all client work. Using its unique, enterprise, agile approach, Clarasys works to quickly identify and unlock value, providing teams with direction and clarity moving forward. This philosophy of speed without compromising on quality of service is one the firm shares with clients, helping to balance quick wins against lasting transformation whilst building capability and self-sufficiency.

Lasting transformation can take a myriad of forms. For Clarasys, it means helping clients build the necessary foundations for continual transformation well into the future with the capabilities to deliver future projects in the most efficient way.

At the core of the Clarasys service is its commitment to helping clients put customers and employees at the heart of their business. Coupling a deep expertise of customer experience with operational effectiveness, the firm enables clients to join together front and back offices to deliver change. As well as meeting the needs of business customers, the work also helps meet the demands of a diverse set of employee needs and expectations.

Where the firm truly excels is not just in quality delivery of services, but the result of those services. Driving up customer retention, enhancing customer and employee experiences, and maximising service satisfaction are just some of the reasons that clients choose to work alongside Clarasys to help them succeed.

Digitalisation is very much on the horizon for businesses in 2019 and beyond, if not already well-incorporated. As a key part of their excellent services, consultants at Clarasys help clients design, and ensure company-wide adoption of new digital services. Processdriven and tech-neutral, the firm doesn’t work with specific tech manufacturers, meaning that clients get access to the best tools, resources and technical approaches tailored to their own specific needs.

For companies working in consulting, each and every client is unique and therefore the solutions need to be as well. Another way Clarasys separates itself from the competition is its bespoke approach to every client’s problem. Helping a variety of organisations from FTSE 100 firms to government organisations and non-profit companies, the approach is always totally unique as no two situations are ever the same.

That level of bespoke care doesn’t just cultivate success, it also leaves clients feeling as though Clarasys is an extension of their own team, resulting in longstanding relationships. The firm’s aforementioned collaborative approach to work is essential for successful project outcomes, gaining necessary information from the right people at the right time without intruding on a client’s day-to-day work.

Clarasys, like many consulting firms, attributes its success to its employees. Where this company stands proudly above its competition, however, is in just how good its staff are at what they do. Cultivating fantastic relationships with clients, delivering only the highest quality work, and ensuring the company is a wonderful place to work are just some of the ways in which this consultancy firm’s staff have made it into an award-winning workplace.

Just this year, Clarasys placed third in The Sunday Times Top 100 Best Small Companies To Work For, a testament to the incredible work ethic there and cementing its status as a desirable place to work. The firm has also been awarded the maximum three stars for its extraordinary level of workplace engagement.

These wins are an important acknowledgement that Clarasys continues to thrive in an industry facing increased competition. By remaining focused on its core activities, building on its already-impressive reputation for delivering lasting change, and being confident that its unique services give it an edge, this firm will remain at the forefront of the industry as it expands.

Looking to the future, it is brighter than ever for this consultancy firm. Following its
international expansion to Boston, Massachusetts, there has been a consistent increase in demand from new and existing clients. As development continues, the firm is seeking more experienced consultants and promising
graduates to help deliver more of the top-quality work it is known for.

Ultimately, Clarasys’ work is vital for companies who find themselves stagnant or unable to overcome certain issues,
or looking for something transformative. A fresh pair of eyes give a new perspective, and a specialised mind can often unearth innovative solutions. Fortunately for its clientele, Clarasys has an abundance of keen eyes, specialist knowledge, and a thriving dynamism to ensure its success continues.

Corporate Vision Unveils the 2020 Canadian Business Awards Winners


United Kingdom, 2020- Corporate Vision Magazine has announced the winners of the 2020 Canadian Business Awards.

Canada is, in many ways, an unsung hero on the global business landscape. Fuelled by innovation and creativity, Canadian businesses have endeavoured to make first steps into industries and areas where other countries show hesitation. A world leader in hydroelectric power, Canada has invested considerable resources in renewable energy, paving the way for immense change down the road. Canada is also home to a thriving technology community. It is an agricultural powerhouse and vital hub for manufacturing.

Corporate Vision launched the Canadian Business Awards to highlight all the businesses which power and drive these industries (and many more besides). Ultimately, Canada is a country defined by business excellence, and its successes deserve to be recognised and broadcast.

Discussing the success of the winners, Awards Coordinator Edward Faulkner commented: “It is with great pride that I congratulate all of the winners of the programme and wish them a wonderful year ahead.”

To learn more about these illustrious winners, and to find out the secrets behind their success, please visit



About Corporate Vision Magazine

Created by a highly experienced and passionate team of business experts, advisors and insiders, Corporate Vision provides discerning readers worldwide with a wealth of news, features and comment on the corporate issues of the day.