Five Issues Web Designers Should Address

web design 3

Whether you are just beginning your web design career or you have years of experience under your belt, mistakes can happen, and issues can be overlooked. Here are five of the most common issues every web designer should address.


Designing without Considering the Target Audience

One of the most common mistakes web designers make is coming up with an enticing design that stands out of the crowd but does not cater to the target audience. You can design the best-looking website in the world, but if you have not first identified the target audience and customized the design and content accordingly, you can easily fail in your design task.


Making Websites User-friendly and Accessible             

It’s essential that a website is user-friendly and easily accessible by all. But too many web designers make the mistake of trying to make a website look different from others. While an innovative approach is welcome, if you change design elements so much that users can’t even find the navigation bar, they will soon leave the site and search for another. Web designers can also fall into the trap of providing too many options. Overcrowding web pages with pop-ups and content that vies for attention actually causes users to feel like there are no options to pursue. You must ensure audiences don’t get confused after a few clicks if you want to avoid a high bounce rate. Take inspiration from the top web design companies on the planet to ensure the sites you develop are easily usable and accessible.


Making Websites Responsive for Different Devices

According to Statista, mobile devices now account for around half of all web traffic. Therefore, it’s vital that you make websites responsive for mobile devices as well as desktops. If users have to spend lots of time pinching-and-stretching on mobiles to access information, they will soon look for a better source. To make web pages responsive for mobile devices, use a fluid grid, adaptive images and text, and media queries appropriately.


Making Websites Compatible with All Browsers

Websites do not just need to be compatible with different devices. They also need to be compatible with all browsers. So, make sure your web design is code optimized to suit the needs of different browsers. You can use validator to avoid coding errors and utilize CSS reset rules to fit all browser needs. Also, be cautious when using JavaScript, as not every browser supports it.


Avoiding Slow Loading Speeds

If users have to wait more than two seconds for a web page to load, they usually won’t wait. Instead, they will find a faster-loading website for their needs. If the web pages you create take more than a couple of seconds to load, you must address the issue. You can create faster loading times by getting rid of any unnecessary media, such as images and videos. You can also compress images using software like RIOT. Another option is to split pages by taking one page’s content and creating a new page for it. Multiple short pages are much better for quick loading. Clean coding is also a crucial element so that website crawlers and basic bots can understand the simple programming language.

Working From Home? Tips for Decorating Your Office to Reduce Stress

office decor

Your workspace is your home away from home, but now for many people home is where their workspace is going to be for the foreseeable future. In fact, many people have decided that even when the quarantines are lifted and the world goes back to the new normal, that they may continue working remotely anyway. 

However, working from home causes a certain amount of stress. That’s why you need your office to be decorated in such a way as to reduce stress levels. Here are a few tips for decorating your home office in a way that stress levels will become a thing of the past, or at least not so bad anyway. 

Decorate in a Style That Fits Your Personality 

If you’re flamboyant and have an out-there personality, then you’re not going to be happy in an office that’s sterile and all business. Decorate your office in a style that fits who you are and you’ll be a whole lot happier. For example, if you love antique furniture, then scour far and wide and find the perfect antique desk and bookshelves for your office. You’ll love the new look and be happier about it as well. 

Decorate with Things You Love 

As with the furniture that you put into your home office, you should also decorate your desk and the walls with things that scream you. For example, do you write horror for a living? Well, you probably wouldn’t want to decorate your walls and desk with cozy decorations. There are many sites out there that have the perfect horror decorations for you to display, and they’ll even give you inspiration when you go to work on your next best-seller. 

Declutter on a Regular Basis

Keeping your office decluttered is important whether you’re working at the office or working at home. Clutter takes away from all of the decorating you’ve done so far to make your home office your own. Take a minute every weekend, or even during the week, to clear out the things that you don’t need. Paperwork that needs to be filed, things that need to be tossed in the trash, and stuff that you’re not using at the moment cluttering your desk should be dealt with at least once a week. Decluttering will give you more room to work and make you feel less stressed about work, to begin with. 

Take Advantage of Natural Light

If at all possible, you want your office to be in a room with a window. It’s not good for you physically or mentally to be cooped up in a room that doesn’t allow natural light to shine in. If you do have a window in your office, try to open it when the weather allows, to let in the light and fresh air. For those times when it’s too hot or too cold to open windows, keep a couple of plants in the office with you. They help to relieve stress, freshen the air, and lift your spirits at the same time. 

Have Storage Options

In order to declutter and keep your office neat, clean, and a place you want to be, you’re going to need storage options. There are many options for file cabinets on different sites online, plus bookshelves and desks with drawers make great storage as well. 

These are just a few tips to help you make your home office stress free. Remember, your office should reflect who you are, not what the business world thinks it should be. Decorate the way you choose and you’ll be happier for it, and stress-free. 

Marketing During the Pandemic: Time to Adapt and Double Down

marketing covid

This Pandemic has flipped the world upside down. Compared to last year’s revenue, if your business is struggling to keep up, you are not alone. However, if your business is still up and running, you are better off than 100,000 businesses that had to shut their doors due to the Covid outbreak.

The biggest mistake most businesses are making is cutting back on their marketing expenses. Which means there’s an opportunity for you to shine brighter than the competition.

But times have changed. Marketing campaigns that were a hit in 2019 have become redundant or, perhaps, insensitive in 2020.

We had a chance to interact with the core team of Odyssey New Media who are a digital marketing agency in Birmingham, and here are a few do’s and don’ts that we’d like to share with you. You can implement these insights right away and save your business from getting lost in oblivion.


Don’t go off the grid

While it’s natural to stay low-key under such circumstances, that is only going to keep you out of sight, which is not good for your business. You are no health expert to advise people, but you can at least acknowledge the situation, talk about it and let your customers know you are always there in case they need you.

In short, don’t slash your marketing budget. Instead, find cheaper and organic ways to advertise your business. Which brings us to the next point.


Focus on Organic SEO

Running paid ads on Google requires a lot of capital, which is in short supply these days. But that doesn’t mean you cannot reach your prospects in the virtual world. Where every business is calling off their SEO campaigns to save pennies, this is your chance to double down. By the time everything returns to normal, your business will be on top of the SEO game. 


Rethink your automation activities

Automation has become an integral part of online marketing, and it might be a great aid in driving your revenue. But it’s time to rethink your automated activities to reflect changes that this pandemic has caused. Review and adapt your automated email response, chatbots and other activities to the current scenario so that your business does not come across as insensitive or profit-oriented during these trying times.


Reintroduce Your Brand

Your customers know who you are, but do they know what you stand for? Consciously or subconsciously, people love to buy from businesses with whom they can connect on a deeper, emotional level. And the best way to trigger emotions is to weave stories around your vision and how you are responding to this pandemic situation in order to reinforce trust with your customers. 


Establish Your Employer Brand

With the effect of the pandemic fading and the supply chain getting back to normal, businesses are going into hiring mode. You can leverage your marketing campaigns to communicate your company’s culture and encourage like-minded people to work with you. Fun and creative campaigns will show that your company is a cool place to work at. And who doesn’t want that?


Participate in Virtual Events

People can’t gather in auditoriums but there are no restrictions on virtual events. See it as an opportunity to make yourself visible to your future prospects and talk about your organisation, product launches or anything of value to your prospects. This can also be a great way to collaborate with other businesses for mutual benefit. 

Nobody knows when this pandemic will be over. So, instead of looking for the light at the end of the tunnel, adapt and improvise. Ask yourself, what you can do at this moment. Even if you can’t take a big leap forward, take one small step at a time. Stop for nothing!

Finding the Right Outside Professionals for Your Business


There is a moment in almost every business when outside help is needed to get some specialist job done. For example, almost every business will grow to the point that it needs a professional accountant to take care of the books and tax preparation. Businesses might also need lawyers to deal with legal problems. No matter what outside help you need, you have to choose the right person, or you could be put in a worse position than when you started.



Freelancers are almost always going to be the most common outside professional help you can get. When it comes to hiring a great freelancer, you almost always get what you pay for. The majority of people will hire cheap freelancers, which is usually going to lead to a lot of problems. The freelancing world is organized such that the best freelancers are the most experienced and the busiest. Those freelancers are going to command the highest rates in the industry. However, for most industries, an expensive freelancer is going to be worth every penny.


Contractors and Subcontractors

You need to understand what you are doing when contracting out work to outside companies or people. You need to know the answers to questions like what is a contractor versus a subcontractor. When people talk about contractors, they are most likely talking about the people who you hire to manage the construction of a building. However, legally, a contractor is anyone who does work for you without being an employee. It is the formal legal definition for the term freelancer. You need to figure out which contractor has a track record of success based on a resume. It might seem easy, but it isn’t easy in a world where people like to exaggerate how good they are.



A contractor can usually hire professional builders. However, in certain cases, you might want to be your own contractor. It then gets to a situation where you don’t know anyone in the industry, but you are then tasked with hiring someone who will build something on time and under budget. The most important thing to know in this case is to figure out who has a reputation for honesty and dependability.



Consultants are associated with big corporations having a professional to come and give a big speech to motivate workers. However, consultants can be a great benefit to your company, if you know who to choose. The biggest thing you need to know is that consultants should come in and teach practical things. Motivation will always go away, so you need to have someone help with practical things in your business.



Every business will have turnover. Professional recruiters are a great source of new hires, so you need to choose wisely. It might be tempting to hire new recruiters, but the most important thing is that the recruiters have a good understanding of your business model. For example, if you are going to hire recruiters to find software engineers, these recruiters need to understand computer programming and the software engineering process.


Marketers and Advertisers

Marketers are essential for getting the word out about your business. When it comes to marketing, you need forward-thinking people to understand where the industry is going and get ahead of the competition.


Sales Professionals

Finally, sales professionals will help you get more customers and grow your business faster. Depending on your skill level, you might be able to train your own salespeople rather than find professionals outside of your business. However, if you can find a great salesperson, you must hire and keep them happy.

Establishing Departments in Your Home Business

business departments

If you have a home business, you probably set it up yourself, and you take care of everything from creation to sales to shipping. And while it can be difficult to hand the reins to someone else, the truth is you can’t do it all and expect to grow. Continuing to juggle all the tasks that go into running a successful business will not only burn you out, but it will deprive your business the opportunity to thrive.


Be Honest with Yourself

Take note of all the tasks you complete in a day with regard to your business. Are there any areas where you struggle? Maybe you don’t update your website as much as you should or have trouble keeping up with hashtags on Instagram. Are your tax receipts sitting in a shoebox so you can deal with them at year-end, or worse, absent altogether?

On the other hand, identify your business strengths. What are some of the things regarding the business that only you can do? For example, if you own a jewelry business, you are likely the only one who can create the jewelry because the product reflects your creative process.

If you don’t have to be the one to complete the task, there’s a possibility you could farm it out to a contractor or hire an employee.


Know When It’s Time

Obviously, if your business is brand new or if you haven’t turned a profit, you’ll continue to take care of business matters yourself. But once your business brings in an income and you feel like you’re treading water and not growing, it may be time to hire help.

Remember, you don’t need to establish different departments and delegate all at once. Start with your weak points and do a cost-analysis to see in what areas hiring an expert will benefit you the most.


Determine Your Wants and Needs

Once you identify your strong points, weak points, and the areas you want to outsource, it’s time to look for an expert. Establishing a department for a home business simply means that everything about that task is now the responsibility of the expert you either contract or employ. Your only remaining role there is for oversight and monitoring for effectiveness.

For example, if you hold inventory for a product you sell online and want an expert in logistics optimization to handle all your shipping needs, you only need to make sure the department is effective and running smoothly.


Contract or Employee

There are two ways to bring in paid assistance for your business. You can either employ someone or hire a contractor. If you hire someone as an employee, you retain control over how they handle their responsibilities. Not only that, but there are tax implications you’re responsible for paying to the government for that employee.

An independent contractor is someone you pay outside of your business to complete a job. You have no control over how they complete the task; they work independently of you. And you don’t pay taxes for a contractor like you would for an employee.

Before you decide what type of help you want, familiarize yourself with the differences between the two.


You Are Not an Island

Yes, you brought your business into this world, but you don’t have to run it alone for the rest of your days. For growth to happen in life, and in business, change has to occur. Deciding to piece out parts of your business into departments is a smart way to continue to build your creation into something bigger while keeping it manageable.

WFH Halloween Event Boosts Team Engagement


A South Yorkshire-based printing company, adamant to keep traditions alive despite working from home, has adapted their annual workplace fancy dress contest to take place online.

Hosted by the largest UK-based online printing company, instantprint, The spooktacular fancy dress contest set out to help maintain both staff engagement levels and personal relationships amongst the team as one of the initiatives helping drive the printing firm’s people strategy.

Staff were encouraged to go all-out with a ghoulish get-up and could enter to win an individual prize or as a group, who would win the coveted title of ‘instantprint’s Halloween Champions 2020’. The contest was designed to encourage team members to talk to each other about things not related to work, help improve communication and also provided a safe corporate social activity.

Following the competition, managers noted an uptick in engagement, productivity and overall happiness, which was reinforced by the results of their monthly employee satisfaction surveys showing a boost of up to 20% in engagement and happiness-based rankings.

Speaking to Head of Team Experience at instantprint, Vicki Russel, she told us:

Like many businesses, we run a series of seasonal events so our team can bond outside of working hours.

While our full office teams are working from home during the Coronavirus pandemic, we’ve been keen to maintain this same level of commitment, especially since it can be more difficult to feel engaged and connected during lockdown.

Events like this present a multitude of benefits for employees and, ultimately, the business as a whole. As well as engagement, it keeps our strong team culture alive while we’re away from the office and offers a sense of togetherness, which has never been more important than it is right now.”

Vicki’s Tips for Banishing Disengagement Demons

There are a number of disengagement demons lurking in the shadows when it comes to remote working. These 6 tips can help you combat them this Halloween and beyond.


1. Don’t be terrified by the tech

One thing we had to learn quickly was to embrace technology – we still have a lot of face-to-face meetings, just over video call now. As well as offering all of our in-house training digitally, we also provided every member of the team with the equipment they need to complete their jobs to the best of their abilities, including laptops and extra screens.


2. Value your heroes

Every story, especially the scary ones, need a hero to save the day. One of the ways we banish disengagement demons is by encouraging the team to nominate each other as brand heroes, or value champions. Not only is singing each other’s praises engaging, but creates a positive work culture as the team is always on the lookout to show their appreciation for one another.


3. Dust away the cobwebs daily

Not saying we have any lazy Lucifers here at instantprint, but by introducing daily check-ins for our teams, we can help make sure everyone’s on track with their tasks. We have team meetings every morning to catch everyone up on where we are with our latest projects and troubleshoot any progress blockers and find solutions to these as a team.


4. Exorcise the demons

One policy that hasn’t changed during the pandemic is our dedication to providing monthly 1-2-1s to give employees a chance to give honest feedback on the month to their managers. Scheduling regular 1-2-1s is a great opportunity to refocus any negative mindsets and offers both parties the chance to give feedback to each other which is a fantastic way to keep staff engaged.


5. Apparition appreciation

A little staff recognition goes a long way! As well as sending out certificates for our brand heroes, we also celebrate milestone employees’ anniversaries with the business by giving them a special gift and handwritten card from a manager.


6. Channel your spirits

There’s no such thing as over-communication. Not only does effective communication between staff lead to better relationships, but it also means a smoother journey for the customer. No need to get out your crystal ball – just have a team leader in each department send out a team-wide email with any important updates once a week to keep everyone in the loop with business developments. 

4 Instagram Marketing Tips for Brands


Your Instagram marketing strategy shapes the success of your Instagram presence. Amazing content is nothing without the right kind of exposure to the best kind of audience. Brands often overlook the importance of some of these marketing tips that could be a lifesaver on Instagram.

From the content you make to everything in between – this blog is meant to help you utilize this platform in the best way possible. Some of these steps are your one-way ticket to real organic growth. The better you are at executing content, the more people will want to gather around to see it!

But without any further ado, let’s begin with the basics.


Business for Business

When it comes down to utilizing, there’s no better way to begin than by switching from Personal to Professional account. 

The Business features connected to this specific account are out of this world. Instagram has made sure to create a comfortable atmosphere and space for growth for all businesses on its platform.

Using that welcoming nature for your own business is what you should do.


This is how to switch to business mode:

  • On your profile, Tap Settings.
  • Then tap Account.
  • If you have a Facebook business page connect it to your Instagram account.
  • Add business information and details.
  • Press Done.

And that’s it! It doesn’t take more than 10 minutes for potential internet stardom.


Optimise Your Instagram Account 

Information should be optimized and spoon-fed to your audience as well. You have to find a silver lining between not overwhelming your folks and not being too reserved.

Here are some guidelines on how to practice this important step:

  • Username: Make it short and clear, no need for special characters. 
  • Name: It’s up to 30 characters, but being straight to the point works here as well.
  • Category: Pick a category that best describes what your business is about. 
  • Your website: A URL that’s clickable and changeable any time you want to change it. 
  • Call-to-action buttons: Give your audience the option to connect with you from the get-go.
  • Contact information: Don’t make it difficult to get in touch with, you’re no Beyoncé! 


Expand your Community 

One of the things Instagram is known for is giving an opportunity to its creators to create a community around their brandThese are not just physical numbers on someone’s page. These are real people with genuine interactions and thoughts on both you and your business. Here is where Flock Social comes into the picture. Their organic growth service can help you immensely! From actually growing your business to how to get shoutouts on instagram. The possibilities are endless and their free trial requires no credit card! They are a great way to get you started off on the right foot!


The Content & Caption Duo

Your content is as valuable as the marketing strategy itself. You need quality posts to carry your top-notch exposure game. Especially if you sign with Flock for example. Take your time to capture and edit photos. Even if you need extra time, take it. That’s the part of your brand and account people will connect to the most. As for the captions, make sure they are both words of value and engaging. You don’t them to be too long, so people won’t be bothered to actually read them. Try giving a question to your audience or something that’s going to provoke their thought process until they comment on it. That’s the real trick right there!

There are many aspects to social media strategies, especially on Instagram. Testing most of them out until you find what works for you is the best policy. Until then, try giving your account to the pros of marketing. They might take your brand to heights you ever thought were possible!

7 Things You Should Know Before Starting a Career as a Photographer


Beginning a career as a photographer can be a great way to transform a hobby into a profession. If you have a genuine talent for photography, then there are chances that you could build a name for yourself and make a very good living doing what you love. However, it’s more complicated than posting a few of your pictures on social media and crossing your fingers.

Taking pictures is the easy part, it’s everything surrounding the business that you’ll need to get a grasp on if you want to succeed. Here’s what you should know before you start a career as a photographer.


You Might Have to Improve Your Skills

You may be good at taking photos and have gotten some compliments from your friends and family. However, that doesn’t mean that you’re ready to make it a career.

Do you find yourself taking a lot of pictures that you can’t use and have to rely on photoshop? Well, if that’s the case, it usually means that you’re simply not good enough yet. Your photos should be exposed correctly, in focus, and look great in-camera without the use of photoshop.

If you’re constantly blown away by the work of other photographers and wonder how they’re able to do what they do, then this might be another sign that you’re not ready yet. That doesn’t mean that you absolutely have to be able to replicate your favorite photographer’s work, but it also shouldn’t seem out of your reach. If that’s the case, then you may need some extra formation.


You Will Need Some Time to Build Experience

Don’t expect to start working on big projects from the beginning. Chances are you’ll need to get practice first, even if you have the fundamentals. Different jobs might present different challenges, and you need to be able to get it right every time before you can call yourself a professional photographer. This is why you might want to start with small work and with friends and family so you can fine-tune your skills.

It also means that you may have to do some volunteer or pro-bono work to earn your chops. At least, if you make mistakes on these jobs, the client won’t be as angry and will understand that you’re still learning.


Forget Normal Working Hours

If you decide to work as a photographer, know that you may have to work more often than what you’d like. Events are often on the weekend, and gigs can last well into the night, so know that this could take some of the time you usually have off.

There are no sick days either, and if you don’t feel like working one day, you could get yourself and your clients in trouble. So, make sure that you’re ready for the commitment and that you’re the kind of person who follows through on their engagements.

You also have those gigs when you have to start at strange hours, like the middle of the night or before dawn. This could be very tough for some, so this is another thing you’ll have to prepare for. Even if you manage to get some editorial or advertising work, you still can’t expect to work a regular 9 to 5. Your work will depend on deadlines, and you sometimes won’t be able to leave until the material needed is finished. Then you have to deal with calls, emails, and everything else that comes with running a business, so don’t expect it to be a joyride.


You Might Have to Deal with Difficult People

People take their image very seriously, and some might be more perfectionist than others. Then you have those who don’t know what they want or have unrealistic expectations. This is all part of the job, and something you’ll have to be ready to face.

Photography is one of those strange positions where everyone seems to think they can do what you do better, so be ready to hear harsh criticism from people who have absolutely no idea what they’re talking about. This is why you’ll need to have a nice disposition, and it will be your responsibility to tell them why certain things might not be possible.

You also need to be able to see when someone may have a point, and be ready to take criticism. You need to have thick skin in this business, and try to view everything as a learning experience. The last thing you want to do is take it personally. Legitimate criticism will only make you a better photographer if you take the time to take it in and make the improvements needed.


You Don’t Need to Spend a Lot on a Website

Know that you don’t need to spend tons of money on a website to get started. There are services like Format that will allow you to build a great looking photography portfolio website in minutes. All you’ll need to do is pick the theme that you want, create an about and contact page, drag and drop your photos, pick a few details, and you’ll have a fully functional portfolio site up and running. Their service is also pretty affordable, so that should be more than enough for someone who’s just starting.


You’ll Spend a Lot of Time on the Business Aspect

You have to be prepared to spend as much time, if not more, on managing and promoting your business than on photography. Learning your craft is one thing, but learning how to sell it is another. We strongly suggest that you start educating yourself about the business aspect of photography before you get started.

As far as marketing goes, don’t expect that you’ll be able to get successful by putting your work on Instagram and start cold messaging people. You’ll have to use a wide variety of techniques to get your name known, and you also have to be ready to do the work needed to get recognized in your local market. There’s a lot more groundwork involved than it seems, and you’ll have to be able to sell yourself. So, if you’re introverted, you’ll need to learn how to get out of your shell, or you’ll have a lot of trouble getting known in that business.


You May Build a Whole Different Relationship with Photography

There’s a major difference between doing something as a job, and doing something for fun. You may love photography, but things become different after you’ve spent 12 hours editing work for a client.

You will be working on other people’s schedules and conditions and might have to stomp on your convictions and creative vision to satisfy them. We have to expect that most photographers get into the field out of love, but still, a lot of them get into slumps and burnout, so you’ll have to constantly pay attention to your mood, and don’t let a bad gig linger too long if you don’t want it to influence your outlook negatively.

  These are all things that should be at the top of your mind if you are thinking of starting your own photography business. Know, however, that making it is possible, as long as you have the talent necessary, and the hustle to sell it.  

Built On Innovation

AVTECH offers the leading proactive environment monitor worldwide – Room Alert. They have a diverse customer base, ranging from small businesses with just a few employees all the way through to every branch of the U.S. military. Recently, we profiled the business to discover how they established themselves as one of the best in environment monitoring solutions.

From their base in Rhode Island, Room Alert can be found protecting data centers, facilities, and critical assets in 186 of 196 countries. Room Alert is designed to help monitor the physical environment in any type of facility. Many other users have Room Alert protecting restaurants, warehouses, medical and pharmaceutical sites, residential and commercial real estate, and more.

Room Alert users can also take advantage of the patented Monitor360 technology, which allows them to create virtual sensors and alerts based on any combination of the sensors that they are currently using along with their Room Alert monitors. Only Monitor360 can tell the user why there’s a problem, helping them to respond even faster and drastically reducing any potential downtime or damages.

AVTECH was founded in 1988, and they originally focused on providing monitoring software for computers and supporting hardware networkwide. With the rapid rise of data center growth, they recognized that data center operators would need to monitor the key environmental factors that could lead to downtime – temperature, humidity, flood, power, smoke, air flow, and more.

Security has always been a primary focus for organizations when it comes to preventing downtime and data loss, and rightfully so. However, many organizations don’t realize that almost 30% of their outages are directly due to environment factors. Therefore, Room Alert is a crucial safeguard at every facility to help protect them against costly downtime.

Room Alert offers a wide range of sensors that allow users to make sure that they’re monitoring every possible area within their facility, and the factors they are most concerned about. They also offer two different software monitoring platforms, the Room Alert Account portal that was called “one of the best online platforms in the world” by a leading international telecom provider, as well as a local software client that users can download and install on their network. Users can combine or use these platforms separately to customize their alerts and reporting from Room Alert monitors.

Customers normally find AVTECH after they’ve experienced environment-related downtime. In many instances, they simply weren’t aware budget-friendly environment monitors existed, and after they’ve lost productivity and revenue, they research ways to prevent that from happening again. Once they find Room Alert, they are able to quickly purchase and install the monitors and sensors to set up early warnings to prevent further costly downtime.

They also have a wide range of authorized Room Alert Resellers across the globe, many of whom will introduce their customers to Room Alert while they are reviewing their business continuity plans.

As a hardware & software developer with over 30 years of experience in the industry, innovation is a core concept that has helped to build and drive the company. Employees from every department are encouraged to think of new ideas and processes that would improve customer experience, as well as employee experience.

Nearly all the firm’s employees are located in the primary corporate location in Warren, RI and everyone works together on a daily basis. Interdepartmental meetings are the norm, and company communications go out to everyone on a regular basis to keep all staff members updated on what other departments are currently working on. That familiarity gives everyone the comfort level to approach other team members, or company leadership, with ideas that can quickly grow into new features or products in a relatively short amount of time.

Technology has always been a male-driven field, so it’s an encouraging sign that 50% of AVTECH’s engineering team identify as female. These employees were hired due to their skills, background and merit, and it shows in the quality of their work and in the way that they are so highly valued by their co-workers.

AVTECH is very lucky to be located in a region that’s surrounded by excellent schools, colleges, and universities. They take part in multiple campus job fairs every year to meet new people that could end up becoming an AVTECH team member in the future. They run internships year-round that attract extremely qualified candidates who are approaching their graduation.

AVTECH have recently introduced their newest environment monitor, the Room Alert 32S. This new monitor is the most secure and advanced Room Alert to date. Users are growing more conscious of their data safety and security, so they developed and released a Room Alert that offers key security features. These features help many of their users follow data security best practices, while meeting security requirements in some specific industries.

They expect to have new Room Alerts in the marketplace later this year, that they anticipate to be extremely popular with users who have a focus on data and network security. Due to continued growth, they opened an international sales office in the Middle East in March 2020 to better serve the firm’s rapidly growing user base in that region. Lastly, AVTECH’s international distribution facility, which opened in Ireland in 2018, has led to even faster international sales growth than anticipated.

Contact: Russell Benoit
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Ensuring Excellent Engagement


Engaging with potential clients on social media is an increasingly important method of communication for many businesses in the world today. Salespeople trawl through their inboxes in search of compelling and relevant content to help kickstart a meaningful and valuable conversation. However, that could all change. Enter Grapevine6, an enterprise social and digital sales engagement platform. Following the company’s well-deserved recognition as the ‘Most Outstanding Content Engagement Platform in the USA’, we profiled Grapevine6 to find out more.

Imagine instead of sitting at your desk and spending hours trawling through an inbox in search of relevant content, the content you were searching for so longingly popped straight into your inbox for you. Imagine you could finally connect with buyers and clients with powerfully personalized content that builds trusting relationships and represents enormous opportunities. Imagine capitalizing on the pulling power of social media to outperform the competition, captivate customers, and deliver measurable ROI. It sounds too good to be true, right? Wrong. Grapevine6 is an innovative platform that has made it easier than ever before to allow salesforces all over the world to share meaningful content with prospects and clients around the globe.

Sharing information can be vitally useful in solving problems and building relationships. That is the belief of the team of curious entrepreneurs and engineers behind Grapevine6. So, they set about developing the technology to uncover and deliver the most reliable and relevant information from around the globe and make it easily shareable. The team brings a wealth of knowledge from a variety of backgrounds, including software architecture, user experience technologies, client relationships, and project management. Under the sage guidance of co-founder and CEO Mike Orr and co-founder and Chief Innovation Officer, Wayne Gomes, the platform has won a number of awards and cultivated a reputation for being creative, flexible, and easy to partner with.

Working smarter and faster no longer has to be an unachievable dream for those working in sales. Grapevine6’s game-changing platform analyzes the interests and posts on the personal digital profile of an employee, and then picks the best content from across the web based on that profile. Salespeople can then choose which of the selected articles to share on their corporate profiles, making it effortlessly easy to connect with prospects and clients. This added level of connection can create a unique and authentic voice in any interaction, as well as build deeper and richer relationships. Your target audiences will remember you as the salesperson that connected with them in a way that competitors simply couldn’t match.

Grapevine6’s artificial intelligence engine searches through thousands of articles from thousands of sources across the Internet, all so you don’t have to. Searching around the clock and around the world, your salesforce has the most reliable and relevant content at the click of a mouse. With a wealth of content at your fingertips, it’s as easy as selecting which content to use, then posting it on social media to complement your own personal, professional, or corporate brand. Grapevine6 also boasts an easy-to-use mobile app, for salespeople who are on the go all the time, making it easy to post wherever and whenever.

However, the brilliance of the platform doesn’t end there. Salespeople can reap the rewards of Grapevine6’s hard work by building relationships with important clients, and the superiority of the service goes even further. With a deep analytics and comprehensive reporting system, you can view the engagements that the posting has generated, offering tangible and measurable impacts on a business. By having a better understanding of what content is performing the best, you can further tailor posts to ensure maximum engagement.

Those on the frontlines of digital selling have come to the realization that this method is no longer just an option; it is, in fact, a necessity for the businesses of today’s world. Whether it’s banking reps and mortgage advisers needing the tools to stand out against the competition, or insurance agents needing to build credibility as value experts, or technology wizards needing a competitive advantage that shows off a savvy understanding of the latest developments, Grapevine6 can help. This platform’s innovation is clear to see, and it provides salespeople with a tool that the industry has been crying out for.

Contact: Mike Orr

Looking to the Future of Medical Marketing


Medical consumers are looking for a doctor they can trust, and they are turning to reviews in increasing numbers to make those critical decisions. SocialClimb’s three-tiered strategy helps medical practices and doctors get seen by consumers in Google’s Local Search results, target and attract ideal patients, and measure the ROI of their marketing spend. Their innovative approach moves beyond what other reputation management companies offer to attract a better patient mix and bring medical consumers and doctors together in mutually beneficial ways.

Medical marketing has undergone a transformation in today’s digital world. With an endless supply of information at their fingertips, medical consumers have changed the way they seek out medical care. Gone are the days when finding a doctor was as simple as getting a referral from a primary care physician. Bulk mailers, radio ads, and billboard advertising no longer have a significant marketing impact. Instead, prospective patients are turning to the internet to do their own research, and a large portion of patients look at reviews first when they are searching for a physician.

Today’s effective marketing efforts focus on reaching potential patients at their decision-making points. Physicians and practices need to show up in online searches with the credentials to be trusted by an internetsearching generation. They need to manage their online reputation.

SocialClimb understands medical consumer behavior and has built an innovative platform that will automate patient acquisition and grow medical practices. Their platform puts medical practices and physicians in a position to be seen—and chosen—by prospective patients as they search for medical care near them. With SocialClimb, clients are able to grow the value of their practice, expand providers and locations with confidence, and track the impact of their marketing spend.

Who Is SocialClimb?
The SocialClimb vision was born when founder and CEO, Ty Allen, experienced a life-threatening injury. He quickly learned how difficult it could be to make decisions as a medical consumer in the United States.

Faced with a spinal cord injury and year-long rehabilitation, Allen had to make 10–12 key provider or facility decisions that would significantly affect his recovery and quality of life. Many of these medical decisions had to be made in less than an hour, and yet they all required more information about medical providers than was available to him as a digital-savvy medical consumer.

Allen discovered a disconnect between what medical consumers need to know to make a good decision and how medical practices market themselves. SocialClimb provides a solution to benefit both the medical community and the consumers who need their services.

Seeing Beyond the Basics of Reputation Management With an increasing number of medical consumers choosing a doctor based on reviews, reputation management is essential to medical marketing. SocialClimb’s platform will integrate with a medical practice’s patient management system to auto-send customizable review and/or survey requests to every patient. Simply sending requests for feedback will give voice to the silent majority of happy patients and raise ratings by 1.3 stars on average.

As consumers search for a doctor, results often show up in a Google Local 3-Pack. Google’s search engine finds the three Google My Business (GMB) listings that, according to their criteria, best meet the search being conducted. They base their decision in part on a GMB page that has good information and a high number of reviews. If a physician or a medical practice does not have a GMB page, or if their listing is not optimized, they will not show up in a Google Local 3-Pack.

Most reputation management companies will help physicians and medical practices improve their reviews. Some will even tell medical practices how to claim and optimize their Google My Business (GMB) listings so they can put their great reviews to work for them. SocialClimb takes it a step further. They will claim and optimize GMB listings for their clients so that when those good reviews start coming in, they will be positioned to win at Google’s Local Search.

In addition, SocialClimb has full API integration with Google Insights as well as most patient management systems. This full integration maintains patient privacy while providing access to important data and analytics. It also means that SocialClimb clients can manage everything from a single location. They can view and respond to reviews, watch their rating rise, track how many calls have come in from a GMB listing, set up targeted ads, and access a variety of reports so they can see the results of their marketing efforts.

Large medical groups enjoy an additional benefit due to SocialClimb’s ability to use single sign-on technologies. These large medical groups can use their single sign-on to access their SocialClimb platform. Employees will be able to easily and securely manage their various assigned roles by logging in once.

Taking It to the Next Level
Once a physician or medical practice is dominating Google’s Local Search, they’ll be positioned to use SocialClimb’s automated patient acquisition tools to identify their ideal patients, deliver targeted reputation ads, and measure the ROI of every marketing dollar they spend. Machine learning and deep analytics pave the way for taking medical marketing to this next level.

Because SocialClimb integrates thoroughly with practice management systems, they can access information that will help them identify ideal patients based on several metrics. They also have access to aggregate information on 300 million people throughout the United States across over 200 data points. SocialClimb applies cutting-edge data analysis to all their gathered information to find opportunities for growth uniquely tailored for each medical practice or physician. Their intelligent systems provide ongoing evaluations to track consumer actions and make recommendations based on real-time data merged with demographic and medical case data, allowing SocialClimb to identify individuals trending toward specific future medical care.

SocialClimb’s GO feature will filter down the data to suggest customized Growth Opportunities for their clients. Growth Opportunities can be
enabled based on the needs of individual physicians and practices to send automated reputation ads targeted to individuals identified through machine learning and analytics. With a click of a button, clients can enable these opportunities so that searchers in the targeted areas will see the reputation ad sitting at the top of the Google Local 3-Pack right at their decision-making moments.

A call tracker will then follow these potential new patients as they interact with the ad and GMB page and throughout their care. SocialClimb’s tracking features and comprehensive reports mean medical practices can see the actual return on investment for the money they spend on growing their practice.

A View of the Numbers
Medical practices and physicians who use SocialClimb to manage their reputation and automate their patient acquisition are seeing great results.

Johns Hopkins Orthopaedics, headquartered in Maryland, increased their number of reviews by over 2,700% within three months of partnering with SocialClimb. During the same time frame, their star rating improved from 3.67 to 4.79 stars, a 1.1 star increase. They also optimized their GMB listings. Thanks to their improved reviews and newly optimized GMB pages, they quickly began landing at the top of online Local Search results to organically attract new patients.

OrthoCarolina, a large orthopedic group with dozens of locations, began seeing dramatic results within a few months of starting to work with SocialClimb. Their average rating climbed from 3.3 to 4.7 stars, an increase of 1.4 stars. The number of reviews for each location rose from an average of 20 to over 100 reviews. With very little effort from their staff, they were able to regain control of their reputation and begin dominating Local Search results for every location.

Central Ohio Primary Care, a physicians group with over 75 practices that serves over 400,000 patients, has also seen great results with SocialClimb. They have received over 25,000 reviews across all platforms in only 9 months. The number of Google reviews they receive each month increased by 2,400%, going from around 40 reviews a month to over 1,000 a month. Their Google rating moved from 4.22 stars to 4.77 stars with 91% of their reviews having 4 or 5 stars.

Watertown Regional Medical Center, a LifePoint Health medical center located in Wisconsin, also experienced very positive results from working with SocialClimb. Their Google star rating improved from 2.35 stars to 4.63 stars with an overall rating of 4.55 stars across all platforms. They also saw a 1,850% increase in public reviews on a monthly basis. They now receive about 1,600 calls a month from their GMB listing, a significant increase from the 700 a month they were receiving previously. With their improved reputation and growth driven by their reputation management efforts, they have become the toprated hospital in the LifePoint hospital group.

Looking to the Future
SocialClimb is changing the game in medical marketing with the best physician reputation tools on the market, automated reputation ads, and real measurement that lets medical practices track their marketing spend. As a verified Google Partner, they are staying at the forefront of online marketing and incorporating new technology as it emerges.

Medical practices and physicians who partner with SocialClimb benefit from cutting-edge medical marketing that will automate their patient acquisition and grow their practice with confidence. Timely reports will show them the impact of their marketing dollars so they can make strategic decisions to drive the revenue growth they deserve as every growth decision is made in the context of real data points in real time with an informed view of their entire landscape. They will be well positioned to stay ahead of the competition, grow their business on their own terms, and fine-tune their marketing spend to achieve the results they want.

SocialClimb’s platform gives medical practices and physicians the ability to compete and win in today’s medical market. Medical consumers win as well as they gain access to useful data so they can make the best informed decision possible and find a doctor they can trust.

Contact: Ty Allen
Address: 901 Mopac Expressway South, Building 1, Suite 300, Austin, TX 78746
Telephone: (+1) 866-338-8270
Email: [email protected]

Marketing Magic!

Vertical3 Media

Digital media is not only incredibly important to successful business operations, but is a rapidly changing industry. Finding experts who are fully up to the high standards that people have come to expect can be a challenge. Enter, Vertical3 Media! This hard-working firm has earned the accolade of Leading Digital Marketing & Advertising Company, 2020 – Florida in Corporate Vision’s Corporate Excellence Awards 2020. We looked a little closer to find out more.

Marketing is an industry of change and keeping up with that change can make or break a business. The team at Vertical3 Media is committed to ensuring that their clients are not only up to date, but able to achieve everything with online advertising that they want to. Vertical3 Media has nearly a decade of expertise in the field of digital media planning and buying, during which they have managed elite brands and accounts, allowing them to reach their goals in the US, Spanish and Latin American markets.

Based out of Miami, but with offices in Barcelona (Spain) and Bogota (Colombia), this award-winning digital marketing and advertising agency is proud to be able to offer a wide and comprehensive range of services that should satisfy the needs of any company. Combining a wide reach with a boutique attitude has been risky, but also allows for a breadth of operation that many smaller operations envy. Attention to detail is paramount for Vertical3 Media and its clients appreciate the way in which the team is able to account for the smallest detail if necessary. It is this pinpoint focus that has not just brought renowned brands to the business, but has kept them there for years.

The work that Vertical3 Media offers its clients is broad in the extreme, but ties together an agency committed to earning knowledge, acting professionally and building on skills. The result is a detail-oriented, boutique agency with the capacity and ability to cater to big projects such as the digital campaign for the Univision World Cup in 2014 or handling the marketing needs of A&E, Bounty, HBO and Zumba Fitness among others. Designing, structuring and implementing these exceptional solutions takes a great deal of time, as well as creativity and experience. Every aspect of the plan is combined into a simpler, effective way forward. Services are tailored to suit the specific needs of the client.

Vertical3 Media works across several platforms to get the results that clients want, buying advertising on Facebook, Twitter, Instagram, YouTube and LinkedIn among others to increase awareness, generate leads, sales and obtain the results that their clients are looking for. This is only one of the services that Vertical3 Media provides, with the main digital services on offer to clients being Programmatic Advertising, Retargeting, Native Advertising, Influencer Marketing, Search Engine Marketing, Amazon, Waze and Tik-Tok. Of course, traditional media still has an important role to play in terms of advertising and the team handles multiple clients’ needs in terms of radio, print or out-of-house promotion.

The clients that Vertical3 Media works for are varied in the extreme. Industries such as entertainment, travel and hospitality, luxury and insurance companies all turn to this team for support. For those agencies
in advertising, PR or creative work that are not yet fortunate enough to have their own digital marketing team, the team from Vertical3 Media are happy to step aboard and act in this role. This allows the business to widen the scope of what is on offer. As specialists, few understand better than the Vertical3 Media team that no one can be the best at everything. In this sort of situation, working together is a far more appealing prospect, with the united forces coming together to form the best possible solution for its clients. The reverse of this is working with local and international brands that want to advertise their services abroad.

The future for Vertical3 Media is incredibly positive with their optimistic approach allowing the team to continue striving to be better than they currently are, as well as offering more innovative solutions that achieve even greater goals for their clients. As always, the aim is growth in terms of clients and in terms of geographic spread. Despite the offices already established in Miami, Bogota and Barcelona, the company feels there is still the potential to look to pastures new.

Like all things, the future of the business is also very much affected by the needs of the market and the way in which marketing develops. Currently, there are still firms that do not see any need to invest in digital advertising, not seeing the extraordinary potential that it contains. In many ways, this fear reflects the way in which there is a lot of new technology and terminology behind it, and that rapid changes mean that it takes a great deal of effort to properly consider what the options are. Vertical3 Media makes a point of educating its clients in what they are doing and why they’re doing it. Doing this effectively really showcases the many advantages that digital marketing can bring to the table and encourages any business operator to take the leap of faith into the digital realm. The main advantage that digital brings to the table is pure numbers, and it is much easier to make business decisions based on numbers than on supposition.

Marketing is an incredibly important weapon for businesses to wield, and the digital sphere presents a range of new opportunities that can be taken advantage of. Businesses like Vertical3 Media are ideally placed to make the most of this potential with an intimate knowledge of the industry and an ability to communicate a clear and resonant message. Often, business turns on not simply having a quick mind, but a smart one too. The results a digital approach brings are cleverer thinking that rewards those who give it a go. It’s what has led Vertical3 Media to its amazing success so far.

Contact: Juan Nunez