Whether you are just beginning your web design career or you have years of experience under your belt, mistakes can happen, and issues can be overlooked. Here are five of the most common issues every web designer should address.
Designing without Considering the Target Audience
One of the most common mistakes web designers make is coming up with an enticing design that stands out of the crowd but does not cater to the target audience. You can design the best-looking website in the world, but if you have not first identified the target audience and customized the design and content accordingly, you can easily fail in your design task.
Making Websites User-friendly and Accessible
It’s essential that a website is user-friendly and easily accessible by all. But too many web designers make the mistake of trying to make a website look different from others. While an innovative approach is welcome, if you change design elements so much that users can’t even find the navigation bar, they will soon leave the site and search for another. Web designers can also fall into the trap of providing too many options. Overcrowding web pages with pop-ups and content that vies for attention actually causes users to feel like there are no options to pursue. You must ensure audiences don’t get confused after a few clicks if you want to avoid a high bounce rate. Take inspiration from the top web design companies on the planet to ensure the sites you develop are easily usable and accessible.
Making Websites Responsive for Different Devices
According to Statista, mobile devices now account for around half of all web traffic. Therefore, it’s vital that you make websites responsive for mobile devices as well as desktops. If users have to spend lots of time pinching-and-stretching on mobiles to access information, they will soon look for a better source. To make web pages responsive for mobile devices, use a fluid grid, adaptive images and text, and media queries appropriately.
Making Websites Compatible with All Browsers
Avoiding Slow Loading Speeds
If users have to wait more than two seconds for a web page to load, they usually won’t wait. Instead, they will find a faster-loading website for their needs. If the web pages you create take more than a couple of seconds to load, you must address the issue. You can create faster loading times by getting rid of any unnecessary media, such as images and videos. You can also compress images using software like RIOT. Another option is to split pages by taking one page’s content and creating a new page for it. Multiple short pages are much better for quick loading. Clean coding is also a crucial element so that website crawlers and basic bots can understand the simple programming language.