Corporate Vision Issue 12 2018

CORPORATE VISION / Issue 12 2018 63 , Oct18109 IdentityMind is a Trusted Digital Identity (TDIs) company, offering a SaaS Platform that builds, maintains and analyses digital identities worldwide. Recently, we profiled the firm to gain a deeper insight into the inner workings of the successful firm, especially following Garrett Gafke’s success as theMost Influential CEO of the Year 2018 - Digital RiskManagement in CV’s Corporate Excellence Awards 2018. Trusted Digital Identity-Based Platform Founded in 2013, IdentityMind, pio- neered the Digital Identity space and is the creator of Trusted Digital Identities (TDIs), offers a SaaS platform which builds and maintains digital identities for evaluating risk and automating compliance in digital transac- tions. IdentityMind continuously builds, validates and risk scores digital identities through eDNA™ tech- nology to ensure global business safety and compliance from cus- tomer onboarding and through- out the customer lifecycle. They securely track the entities involved in each transaction to build payment reputations, and allow companies to identify and reduce potential fraud, evaluate merchant account applications, and enable identity verification services. In addition to this, IdentityMind’s mission is simple and delivered in a multifaceted approach. First and foremost, the firm are there to provide the most relevant and bleeding edge technology platform for their customers to grow efficiently with confidence in this new space and time of global digital risk. Second, is to provide their customers with the ability to go above and beyond their current risk and compliance strategies. At the core of the company, the team deeply feel and know the need to help their customers stop nefarious actors looking to use their company and the financial system for criminal gain. The team are focused on this and it can manifest itself through Human Trafficking, Money Laundering, Financing of Terrorism and basic Fraud. To achieve this goal, the team have been working non-stop since 2013, putting in place the right people, technologies, processes, partners, and a complementary ecosystem. At the beginning of the process, IdentityMind put together a team which consists of a project man- ager, implementation specialist and a Customer Success Manag- er. Together, they focus on the customers journey and making it highly efficient, smooth, and ultimately successful. The cus- tomer’s success is IdentityMind’s success. The reason being is that a lot of new business comes directly from referrals from happy and satisfied customers. There are numerous factors which differentiates the firm from competitors. One of them is their platform approach, along with their holistic view of how a digital identity is built, used, and of course, their eDNA™. IdentityMind is one of the digital identity pioneer. Having been doing this since 2013, Identity- Mind have proven themselves to be a pioneer in the use of digital identities to attract, interact and validate potential clients. As for the internal culture at IdentityMind, open, risk-taking, collaborative, intense, along with encouraging people to take the initiative. This is a company to execute in, and so clients who wish to work alongside them, must come with that understand- ing. In addition to this, they work in an exciting and dynamic area – digital identity, risk, fraud, security and compliance. At the end of the day, the team at Identi- tyMind are protecting companies and consumers and fighting the world’s bad actors – money laun- derers, terrorists, cybercriminals, human traffickers and more. Looking ahead to what the future holds, the team see greater regulation across the globe with Fintech’s who are now maturing and in focus. IdentityMind also see traditional banks working to move their digital strategies forward to try and regain the lost ground with the digital gener- ations. In addition to this, they see greater risk within all digital transaction as more of the world comes online and becomes more comfortable with all services on demand. Moving forward, the team envision IdentityMind will have continued growth, success, innovation and expansion into existing and new markets. Company: IdentityMind Name: Garrett Gafke, President and CEO, IdentityMind Web Address: www.identitymindglobal.com Address: 645 High Street, Palo Alto, CA. 94301 Telephone: 650 618 9977

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